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  • Produktbild: Guerrilla Marketing for a Bulletproof Career
  • Produktbild: Guerrilla Marketing for a Bulletproof Career

Guerrilla Marketing for a Bulletproof Career How to Attract Ongoing Opportunities in Perpetually Gut Wrenching Times, for Entrepreneurs, Employees, and Everyone in Between

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.01.2011

Verlag

Ingram Publishers Services

Seitenzahl

250

Maße (L/B/H)

22,9/15,2/1,5 cm

Gewicht

412 g

Sprache

Englisch

ISBN

978-1-60037-815-7

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.01.2011

Verlag

Ingram Publishers Services

Seitenzahl

250

Maße (L/B/H)

22,9/15,2/1,5 cm

Gewicht

412 g

Sprache

Englisch

ISBN

978-1-60037-815-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: [email protected]

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  • Produktbild: Guerrilla Marketing for a Bulletproof Career
  • Produktbild: Guerrilla Marketing for a Bulletproof Career

  • PART I: GET COMBAT READY
    Chapter 1: Your Chaotic Career Map: Stop Being Attached to the Concept of a Job
    Chapter 2: The Eleven Guerrilla Mindsets for Career Success
    Chapter 3: Character and Values Matter More than Ever
    Chapter 4: A Dream Worth Fighting For
    Chapter 5: Spike in These Two Areas and Never Worry Again
    Chapter 6: Create Your One-Page Career Plan
    Chapter 7: Why Strengths Are Not Enough--What if You Have Distracting, Annoying, or Disturbing Behaviors and Don’t Even Know It?
    Chapter 8: Eliminate the Biggest Reason You Won't Succeed
    Chapter 9: Cash Is a Career Competitive Advantage
    Chapter 10: The Three Steps to Get into the Opportunity Flow

    PART II: THIRTEEN PERSPECTIVES TO CONTROL THE CAREER BATTLEFIELD
    Chapter 11: Why These Perspectives Are Crucial for Career Success
    Chapter 12: Lemming and Bubble Radar--Which Apparent Opportunities Will End Soon, and Badly for Those Who Come Late?
    Chapter 13: Market Researcher--Matching Your Talents and Passions to Demand
    Chapter 14: Investor--Is This Opportunity Solid?
    Chapter 15: Risk Manager/Oil Driller--How Can I Maximize Upside and Minimize Downside?
    Chapter 16: Chess Master--What’s My Best Next Move?
    Chapter 17: Negotiator/Deal Maker--How Can I Gain an Edge?
    Chapter 18: Talent Scout--Who Can Help Me Win?
    Chapter 19: Business Developer--How Can I Build a Long-Term Relationship Based on Trust and Value?
    Chapter 20: Politician--How Do I Gain More Power?
    Chapter 21: Influencer--What’s In It for Them That Gets Me What I Want, Too?
    Chapter 22: Leverage Builder--How Can I Achieve More with Less Effort?
    Chapter 23: Improvisational Actor--How Can I Use Creativity, Resourcefulness, and Agility to Get What I Want?
    Chapter 24: Drill Sergeant--How Do I Give Myself a Kick in the Pants When Required?

    PART III: THE AGILE CAREER GUERRILLA
    Chapter 25: How to Be an Agile Career Guerrilla
    Chapter 26: When to Make a Change and When Not To
    Chapter 27: Why Business Owners Need to Have Career Backup Plans, Too
    Chapter 28: Three Rules for Making a Smooth Transition
    Chapter 29: The Flip-the-Switch Business I--Online Guru/Publisher
    Chapter 30: The Flip-the-Switch Business II--Consultant/Freelancer
    Chapter 31: The Flip-the-Switch Business III--Firm Builder
    Chapter 32: The Flip-the-Switch Business IV--The LFC/LBE Business
    Chapter 33: The Anti Flip-the-Switch Business--The Long, Patient Way to a Bulletproof Career
    Chapter 34: The Agile Interim Executive or Manager
    Chapter 35: Go Global!
    Chapter 36: Finesse a Change in Industry, Function, or Company Culture
    Chapter 37: Become Dean of Your Private Career University and Use Back-to-School Trump Card
    Chapter 38: Recharge and Reinvent Yourself with a Sabbatical
    Chapter 39: Advanced Career Agility: Form an Acquisition or Startup Team
    Chapter 40: What About Just Getting a New Job in the Same Field?

    PART IV: COMMON COMBAT SITUATIONS
    Chapter 41: Seven Steps to Success During Your First Ninety Days in a New Role
    Chapter 42: Eleven Career Success Principles for Students and New Graduates
    Chapter 43: Opportunities for the Stay-at-Home Mom or Dad
    Chapter 44: Going Back to Work After a Long Absence
    Chapter 45: Unfriendly Fire and Ambushes: Saboteurs, Snipers, Jerks, Peter Principle Case Studies, Nepotism, and Difficult Bosses
    Chapter 45: Discrimination, Harassment, Fraud, Price Fixing, Insider Trading, Kickbacks, and Other Illegal Behaviors
    Chapter 46: What to Do After a Major Failure