Produktbild: Secrets of Selling, The

Secrets of Selling, The

18,99 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

05.09.2024

Verlag

Pearson Studium

Seitenzahl

264

Maße (L/B/H)

21,6/13,8/1,5 cm

Gewicht

407 g

Auflage

2

Sprache

Englisch

ISBN

978-0-273-74232-6

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

05.09.2024

Verlag

Pearson Studium

Seitenzahl

264

Maße (L/B/H)

21,6/13,8/1,5 cm

Gewicht

407 g

Auflage

2

Sprache

Englisch

ISBN

978-0-273-74232-6

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  • Produktbild: Secrets of Selling, The
  •  

    Table of Contents:

     

    Introduction: The Secrets of Selling  

    Section 1: Sales meetings and sales proposals

     1. What to say in sales meetings

    Preparing for sales meetings

    The structure of a typical sales meeting 

    Dealing with objections  

    Closing

    2. How to assess the character of your prospect quickly and accurately

    How to make these judgements

    The most common reasons why people misjudge the characters of others

    3. Using emotion in selling

    Honesty Charm

    Using emotion correctly

     The emotions behind buying decisions

    4. Body language in sales meetings

    The importance of body language in selling

    Persuasive and non-persuasive body language

    What to look for in others

    5. How to write proposals

    The best way to write a proposal

    The management summary

    The introduction

    Your understanding of their requirements

    Your company’s suitability for the work

    The proposed way forward

    The costs

    Possible next steps

    6. Writing words that sell

    The rules for writing good English

    How to write case studies

    How to write one page summaries

     Section 2: How to find new business

    Choosing your targets

    The theory behind finding new business

    Maximising the efficiency of your lead-searching

    The four main ways to find new business

     7. Finding new business through mailshots

    How to get good lists

    The message in your mailshot

    Knowing how many to send

    E-mailshotting

    Measuring the success of mailshots

    The mailshot idea that usually fails

    Running newsletters

    8. Finding new business through seminars

    Attending other people’s seminars

    Speed networking events

    Running your own seminars

    Alternatives to full blown seminars

    Following up after seminars

    9. How to use the telephone to make appointments

    The secret to successfully selling on the phone

    The four possible responses to your call

    The words you should use

    Getting past gatekeepers

    Common issues when phoning

    10. Finding new business through partners

    The three types of partner

    How to make your partnerships effective

    How to choose the right partners for you

    How to spot the partners you should avoid

    Keeping your partnerships healthy

     Section 3: Becoming a complete salesperson

    11. How to brand and advertise your company effectively

    How to create a brand

    Colours and branding

    Advertising

    How to choose a tagline

    How to place your adverts

    Dealing with advertising agencies

    12. Presentations, away days and exhibitions

    The best way to present

    Things to remember when you are preparing to present

    Things to remember when you are presenting

    How the size of the audience affects your presentation

    Client away days

    Manning an exhibition stand

    Following it all up

    13.  Getting the most from the media

    Getting articles into the press

    Finding journalists and publications that specialise in your area

    Press releases

    Other ways of contacting the press

    Doing media interviews

    Dealing with adverse publicity

    PR agencies

    Professional associations

    14. Tips on beating the competition

    What buyers are looking for

    Avoiding the biggest waste of a salesperson’s time

    Four general rules for competitive situations

    Dealing with specific types of competition 

    Timing your visits when you are part of a formal bid process

    The waiting room

    15. Tips