Introduction ix
Chapter 1 Innovation, Survival, and the ''aha!'' Moment 1
How Do I Get to ''Aha!''? 3
Innovation Is Not a Luxury 7
Where Does Innovation Begin? 11
Chapter 2 The Innovator's Manifesto: Robert's Rules of Innovation 17
Inspire 20
No Risk, No Innovation 23
New Product Development Process 26
Ownership 31
Value Creation 34
Accountability 36
Training and Coaching 39
Idea Management 40
Observe and Measure 44
Net Result and Reward 46
Chapter 3 The Innovation Audit: The Invaluable Discovery Process That Sets the Stage For Action 47
The Audit Process 48
The Short Audit 50
The In-Depth Audit 52
The Importance of Establishing a Benchmark 60
Chapter 4 Innovation Emancipation: Keys to Freeing Your Inner Innovator 65
Defeating Devil's Advocates to Become an Agent for Change 65
Innovation Democratization Is the Key 67
The Role of the Consensus Builder 72
The Path of an Innovation Champion 74
The Innovation Payoff: A Quick, Real-Life Story 84
Chapter 5 Innovation in the Time of Multinational Teams 87
The Care and Feeding of Creatives 87
For Creative People, It's about More than Money 91
Babel, Babble, and the Global Team Leader 97
Team Building, One Step at a Time 98
Viva la Difference! 101
Aretha Was Right: It's All About R-E-S-P-E-C-T 106
Chapter 6 Patently Obvious: The Care and Feeding of Your Intellectual Property 109
Intellectual Property: The Big Picture 111
Intellectual Property 101 113
Frequently Asked Questions 121
Remember: The Wolves Are Always at the Door 131
Chapter 7 Innovation Implementation 133
Getting Started 133
Define Your Organization's Needs 136
NPD Process in Action 140
Creating a Road Map to Success 146
Guidelines for Progress 147
Chapter 8 Innovation Checklist 151
Preflight Preparation 152
Or If You Really Want Your Innovation Program to Flop 167
Advice and Encouragement from the Pros: A Roundtable Discussion 168
Sustainable Innovation and You 173
Appendix A Product Development Process 177
Appendix B The Five stages of the Production Development Process: Example 1 187
Appendix C The Five stages of the Production Development Process: Example 2 193
Key Resources and Links 201
Acknowledgments 203
About the Authors 205
Index 207
