Merkzettel Warenkorb
  • Produktbild: Rethinking Marketing
  • Produktbild: Rethinking Marketing

Rethinking Marketing Towards Critical Marketing Accountings

145,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Lieferung nach Hause

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

30.12.1998

Herausgeber

Douglas Brownlie + weitere

Verlag

Sage Publications

Seitenzahl

292

Maße (L/B/H)

23,4/15,6/1,6 cm

Gewicht

447 g

Sprache

Englisch

ISBN

978-0-8039-7491-3

Beschreibung

Zitat

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

30.12.1998

Herausgeber

Verlag

Sage Publications

Seitenzahl

292

Maße (L/B/H)

23,4/15,6/1,6 cm

Gewicht

447 g

Sprache

Englisch

ISBN

978-0-8039-7491-3

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

Noch keine Bewertungen vorhanden

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.

Kundinnen und Kunden meinen

Bewertungen (0)
  • Produktbild: Rethinking Marketing
  • Produktbild: Rethinking Marketing
  • Marketing Disequilibrium - Douglas Brownlie et al
    On Redress and Restoration
    PART ONE: MARKETING PHILOSOPHY
    Postmodernism - Stephen Brown
    The End of Marketing?
    Commentary - Gibson Burrell
    PART TWO: REDEFINING MARKETS
    From Marketing to Societing - Bernard Cova
    When the Link Is More Important than the Thing
    Exchange, Institutions and Time - Luis Araujo
    Commentary - Robin Wensley
    PART THREE: REFRAMING CONSUMERS
    Symbolic Meaning and Postmodern Consumer Culture - Richard Elliott
    It¿s a Matter of Time - David Knights and Pamela Odih
    The Significance of the Women¿s Market in Consumption
    Commentary - Morris Holbrook
    PART FOUR: MARKETING ETHICS
    Morality and the Marketplace - Robert Grafton Small
    An Everyday Story of Consumer Ethics
    Theory, Ethical Critique and the Experience of Marketing - William P Hetrick and Hector R Lozada
    Commentary - Peter Binns
    Commentary - Stephen Fineman
    PART FIVE: THE MARKETING PROFESSION
    The Process of Inter-Professional Competition - P[um]aivi Eriksson
    A Case of Expertise and Politics
    On the Idolization of Markets and the Denigration of Marketers - Hugh Willmott
    Some Critical Reflections on a Professional Paradox
    Commentary - Michael Thomas
    PART SIX: MARKETING PEDAGOGY
    Research, Rhetoric and Reality - Sally Dibb and Philip Stern
    Marketing¿s Trifid
    Research in Marketing - Gilles Laurent and Bernard Pras
    Some Trends, Some Recommendations
    Commentary - Gerry Zaltman