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  • Produktbild: The Content Analysis Guidebook

The Content Analysis Guidebook

158,99 €

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

01.12.2001

Abbildungen

mit Illustrationen

Verlag

Sage Publications

Seitenzahl

320

Maße (L/B/H)

26/18,3/2,2 cm

Gewicht

828 g

Sprache

Englisch

ISBN

978-0-7619-1977-3

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

01.12.2001

Abbildungen

mit Illustrationen

Verlag

Sage Publications

Seitenzahl

320

Maße (L/B/H)

26/18,3/2,2 cm

Gewicht

828 g

Sprache

Englisch

ISBN

978-0-7619-1977-3

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: [email protected]

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  • Produktbild: The Content Analysis Guidebook
  • Produktbild: The Content Analysis Guidebook
  • List of Boxes
    List of Tables and Figures
    Foreword
    Acknowledgments
    1. Defining Content Analysis
    Is Content Analysis "Easy"? Is It Something That Anyone Can Do?
    A Six-Part Definition of Content Analysis
    2. Milestones in the History of Content Analysis
    The Growing Popularity of Content Analysis
    Milestones of Content Analysis Research
    3. Beyond Description: An Integrative Model of Content Analysis
    The Language of the Scientific Method
    How Content Analysis Is Done: Flowchart for the Typical Process of Content-Analysis Research
    Approaches to Content Analysis
    The Integrative Model of Content Analysis
    Evaluation With the Integrative Model of Content Analysis
    4. Message Units and Sampling
    Units
    Defining the Population
    Archives
    Medium Management
    Sampling
    Sample Size
    5. Variables and Predictions
    Identifying Critical Variables
    Hypotheses, Predictions, and Research Questions
    6. Measurement Techniques
    Defining Measurement
    Validity, Reliability, Accuracy, and Precision
    Types of Validity Assessment
    Operationalization
    Computer Coding
    Selection of a Computer Text Content Analysis Program
    Human Coding
    Index Construction in Content Analysis
    7. Reliability
    Intercoder Reliability Standards and Practices
    Issues in the Assessment of Reliability
    Pilot and Final Reliabilities
    Intercoder Reliability Coefficients: Issues and Comparisons
    Calculating Intercoder Reliability Coefficients
    Treatment of Variables That Do Not Achieve an Acceptable Level of Reliability
    The Use of Multiple Coders
    Advanced and Specialty Issues in Reliatbility Coefficient Selection
    8. Results and Reporting
    Data Handling and Transformations
    Hypothesis Tesing
    Selecting the Appropriate Statistical Tests
    Frequencies
    Co-Occurences and In-Context Occurrences
    Time Lines
    Bivariate Relationships
    Multivariate Relationships
    9. Contexts
    Psychometric Applications of Content Analysis
    Open-Ended Written and Pictorial Responses
    Linguistics and Semantic Networks
    Stylometrics and Computer Literary Analysis
    Interaction Analysis
    Other Interpersonal Behaviors
    Violence in the Media
    Gender Roles
    Minority Portrayals
    Advertising
    News
    Political Communication
    Web Analyses
    Other Applied Contexts
    Commercial and Other Client-Based Applications of Content Analysis
    Future Directions
    Resource 1: Message Archives - P.D. Skalski
    General Collections
    Film, Television and Radio Archives
    Literary and General Corpora
    Other Archives
    Resource 2: Using NEXIS for Text Acquisition for Content Analysis
    Resource 3: Computer Content Analysis Software - P.D. Skalski
    Part I. Quantitative Computer Text Analysis Programs
    Part II. VBPro How-To Guide and Executional Flowchart
    Resource 4: An Introduction to PRAM--A Program for Reliability Assessment With Multiple Coders
    Resource 5: The Content Analysis Guidebook Online
    Content Analysis Resources
    Bibliographies
    Message Archives and Corpora
    Reliability
    Human Coding Sample Materials
    Computer Content Analysis
    References
    Author Index
    Subject Index
    About the Authors