Images of Strategy

"An excellent book that will have a major impact on thestrategy/organisation field/discourse. A must buy for thoseresearching, teaching and studying in the strategy/organisationfield. A book that raises fundamental questions about and provideshighly provocative responses to the paradoxes of crafting strategyin a highly uncertain and ambiguous world. It rips strategy freefrom the contorting embrace of rational, linear thinking andrelocates it in a real world where history, politics, power andculture are the driving forces of change." Michael Reed,Lancaster University

" Images of Strategy breaks new ground. It takes us awayfrom the stale bureaucratic metaphors of strategy towards a dynamicfield that is much more useful to the real world of business. Images of Strategy is a must read for all who callthemselves "strategic thinkers. The academic field of strategywon t be the same." R Edward Freeman, Darden University ofVirginia

"This is one of the most refreshing books in strategy that Ihave seen for a long time. It blends smoothly Porter s rigour,Mintzberg s playfulness and Morgan s multi-perspectivism. Cummingsand Wilson have brought together a number of fascinating papers andhave done so within an eclectic yet insightful framework thatstretches from the ancient Greeks to postmodern philosophers. Awonderfully refreshing book!" Haridimos Tsoukas , University of Strathclyde

" Images of Strategy ...puts forward a way oflooking at strategy development that seeks to acknowledge, combineand network ideas from a variety of perspectives. Practiced in thisspirit, the approach is a refreshing, challenging, and energizingone that can potentially stimulate significant breakthroughs intheory and practice. Images of Strategy is a fascinatingbook to read. It is targeted to managers interested in strategy.Will it help them become better strategists? I believe so!" William D. Guth, Academy of Management Review, July 2004