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Produktbild: Sketching User Experiences: Getting the Design Right and the Right Design
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Sketching User Experiences: Getting the Design Right and the Right Design

Aus der Reihe Interactive Technologies
14% sparen

39,99 € UVP 47,00 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.04.2007

Verlag

Morgan Kaufmann

Seitenzahl

448

Maße (L/B/H)

23,1/18,7/2,7 cm

Gewicht

870 g

Sprache

Englisch

ISBN

978-0-12-374037-3

Beschreibung

Rezension

"Bill Buxton and I share a common belief that design leadership together with technical leadership drives innovation. Sketching, prototyping, and design are essential parts of the process we use to create new products. Bill Buxton brings design leadership and creativity to Microsoft. Through his thought-provoking personal examples he is inspiring others to better understand the role of design in their own companies." --Bill Gates, Chairman, Microsoft"Informed design is essential.” While it might seem that Bill Buxton is exaggerating or kidding with this bold assertion, neither is the case. In an impeccably argued and sumptuously illustrated book, design star Buxton convinces us that design simply must be integrated into the heart of business." --Roger Martin, Dean, Rotman School of Management, University of Toronto

"Design is explained, with the means and manner for successes and failures illuminated by engaging stories, true examples and personal anecdotes. In Sketching User Experiences, Bill Buxton clarifies the processes and skills of design from sketching to experience modeling, in a lively and informative style that is rich with stories and full of his own heart and enthusiasm. At the start we are lost in mountain snows and northern seas, but by the end we are equipped with a deep understanding of the tools of creative design." --Bill Moggridge, Cofounder of IDEO and author of Designing Interactions

"I love this book. There are very few resources available that see across and through all of the disciplines involved in developing great experiences. This is complex stuff and Buxton's work is both informed and insightful. He shares the work in an intimate manner that engages the reader and you will find yourself nodding with agreement, and smiling at the poignant relevance of his examples." --Alistair Hamilton, Symbol Technologies, NY

"Like any secret society, the design community has its strange rituals and initiation procedures. Bill opens up the mysteries of the magical process of design, taking us through a land in which story telling, orange squeezers, the Wizard of oOz, I-pods, avalanche avoidance, bicycle suspension sketching, and faking it are all points on the design pilgrim's journey. There are lots of ideas and techniques in this book to feed good design and transform the way we think about creating useful stuff." --Peter Gabriel

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.04.2007

Verlag

Morgan Kaufmann

Seitenzahl

448

Maße (L/B/H)

23,1/18,7/2,7 cm

Gewicht

870 g

Sprache

Englisch

ISBN

978-0-12-374037-3

EU-Ansprechpartner

Elsevier B.V.
Radarweg 29
1043 NX Amsterdam
NL
nlinfo@elsevier.com

Herstelleradresse

Elsevier Limited (Morgan Kaufmann)
45 Gee Street
EC1V 3RS London
UK
emeadirect@elsevier.com

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  • Produktbild: Sketching User Experiences: Getting the Design Right and the Right Design

  • PART I: DESIGN AS DREAMCATCHERIntroductionCase Study: Apple, Design and BusinessThe Bossy RuleA Snapshot of TodayThe Role of DesignA Sketch of the ProcessThe Cycle of InnovationThe Question of ?Design?The Anatomy of SketchingClarity is not always the Path to EnlightenmentThe Larger Family of RenderingsExperience Design vs. Interface DesignSketching InteractionSketches are not PrototypesWhere is the User in all of this?You make that Sound like a Negative ThingIf Someone Made a Sketch in the Forest and Nobody Saw it?The Object of SharingAnnotation: Sketching on SketchesDesign Thinking and EcologyThe Second Worst Thing that Can HappenA River Runs Through ItPART II: STORIES OF METHODS AND MADNESSIntroductionThe Wonderful Wizard of OzChameleon: From Wizardry to Smoke-and-MirrorsLe Bricolage: Cobbling Things TogetherIt was a Dark and Stormy Night?Visual Story TellingSimple AnimationShoot the MimeSketch-a-MoveExtending Interaction: Real and IllusionThe Bifocal DisplayVideo InvisionmentInteracting with PaperAre you Talking to me?PART III: RECAPITULATION & CODASome Final ThoughtsPART IV: REFERENCES/BIBLIOGRAPHY