KI-Beratung Beta

Produktbild: The Econsultant

The Econsultant Guiding Clients to Net Success

32,99 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

23.08.2001

Abbildungen

Exhibits: 5 B&W, 0 Color

Verlag

John Wiley & Sons Inc

Seitenzahl

272

Maße (L/B/H)

23,5/19,1/1,5 cm

Gewicht

521 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-0-7879-5629-5

Beschreibung

Rezension

"...I found this book to be exceptionally good in almost every aspect...the style is intelligent and unpretentious..." (Supply Management, 1 November, 2001)

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

23.08.2001

Abbildungen

Exhibits: 5 B&W, 0 Color

Verlag

John Wiley & Sons Inc

Seitenzahl

272

Maße (L/B/H)

23,5/19,1/1,5 cm

Gewicht

521 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-0-7879-5629-5

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: The Econsultant
  • Preface xi

    Acknowledgments xvii

    The New IT Consulting Model 1

    The Internet Changes Everything! 1

    The Net Changes Business 3

    The Net Changes Consulting 7

    Some Things Never Change: The Constants of IT Consulting 12

    A Conversation with Skip McDonald 15

    A Methodology for Internet Consulting 17

    Similar Models in Place 17

    Articulate a Strategic Vision 20

    Plan the Engagement 21

    Architect the Strategy 24

    Deliver the Strategy 27

    Improve the Strategy 28

    An Interview with Jim Highsmith 29

    Basics of Business Strategy 37

    Strategic Thinking 37

    Success by Strategy 38

    Problems with Strategic Planning 43

    Strategic Fundamentals 45

    Competitive Advantage 56

    Strategies for the New Economy 59

    Industry Transformation 59

    The End of Location 61

    Information Migration 62

    Toward the Perfect Marketplace 65

    Beyond the Basics 68

    Internet Business Models 70

    Building the Architecture 101

    The Danger of Downtime 101

    An Interview with Chuck Krutsinger 104

    eBusiness Technical Design Process 106

    Develop an Architecture Strategy 112

    Forecast Customer Behavior 114

    Develop Service Expectations 116

    Design Infrastructure Details 119

    Design Application Details 121

    Design Operational Processes 123

    Integrate, Prototype, and Test Architecture 126

    Deploy, Operate, and Maintain Architecture 127

    An Interview with Larry Tanning 130

    Web Marketing 135

    Experience Marketing 135

    Advertising Is Dead! 138

    eBranding 140

    Who Is the Internet Customer? 148

    New Economy Marketing Models 150

    The Message for Internet Consultants 165

    The Virtual Meets the Physical 167

    Reconstructing the Chain 167

    Delivering on the Click 168

    Servicing the Surfer 176

    Change Hurts! 183

    Why Make a Change? 183

    Change Management 185

    An Interview with Tuck Rickards 192

    The eConsultant's Report Card 199

    What They're Saying 199

    Why Measure eConsulting Results? 202

    Creating Measurable eConsulting Engagements 203

    Communicating the Outcome 206

    Surfing the Wave: Keeping Ahead of the Changes 209

    Age of Rapid Change 209

    Developing Your Strategic Skills 210

    An Approach to Constant Development 213

    Tales from the Fall 217

    A Year of Change 217

    Toys Online---No Game 218

    B2B---2B or Not 2B? 220

    Falling Up 222

    Lessons from the Fall 224

    Where the Internet Is Going 227

    Life-Changing Events 227

    An Interview with Seth Neiman 230

    Bibliography 239

    About the Author 241

    Index 243