What do Pokémon Go and Mary Shelley's Frankenstein have in common?
Why do some businesses survive, and others fail at the first sign of change?
What gives the human brain the edge over computers?
The answer: Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives.
Here Leonard Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he reveals how you can test your own brain power and increase your capacity for elastic thinking.
By uncovering the secrets of our flexible minds, Elastic explains how to thrive in an endlessly dynamic world, at a time when an ability to adapt is more important than ever before.
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- Verlag: Penguin Books Ltd
- Seitenzahl: 256
- Erscheinungstermin: 20. März 2018
- ISBN-13: 9780241334416
- Artikelnr.: 49561512
The New York Times Book Review
Leonard Mlodinow will make you smarter.
Ingenious . . . top-quality popular neuroscience.
Incorporating the most recent developments in psychology and neuroscience, award-winning science writer Mlodinow. . . elucidates how the human mind evolved a cognitive style he names elastic thinking. . . . Fantastically accessible science writing. . . . Of particular interest to those wishing to understand how to cope with the pace of change in the modern world.
Library Journal (starred review)
Timely and engrossing. Elastic is a fascinating exploration of one of the most important topics: how the human mind deals with change. If you liked Subliminal, you ll love Elastic.
Charles Duhigg, author of the best sellers The Power of Habit and Smarter Faster Better
It s easy to describe the dizzying changes in our midst from the gushers of information that wash over us to a world grown ever more interconnected. Far harder is to offer guidance on how we should respond. In this wise and persuasive book, Leonard Mlodinow calls for a change in the very way we think. Using a deft mix of science and storytelling, he shows the limits of linear thinking and the promise of bottom up thinking that embraces ambiguity, asks the shrewd questions, and pursues novel answers to complex problems. Elastic is a book that will help you survive the whirlwind.
Daniel H. Pink, author of WHEN and A WHOLE NEW MIND
"A fascinating, useful look into how the brain works. Perfect for neophiliacs and everyone else who's dealing with a changing world.
Seth Godin, author of Footprints on the Moon
In a world in which advancing technologies, omnipresent social media, and fiery political landscapes can make us feel helpless and paralyzed, Mlodinow shows us how our most human traits, such as novelty seeking and free-range imagination, have uniquely prepared us to thrive in an increasingly complex and ever-changing world. Most important, in the groundbreaking book he shows us how to make the best use of our most basic human talents to find true happiness and success.
Dr. Rudolph Tanzi, Joseph P. and Rose F. Kennedy Professor of Neurology, Harvard University, and author of the New York Times best seller Super Brain
A book of sparkling intelligence, written with humor and grace. If you read only one book of accessible science this year, let this be the one.
Mark Williams, author of Mindfulness, Emeritus Professor of Clinical Psychology, University of Oxford