Steve Blank

The Four Steps to the Epiphany

Sprecher: Rowat, Graham

• MP3-CD

Produktdetails

• Verlag: Recorded Books, Inc.
• Gesamtlaufzeit: 555 Min.
• Erscheinungstermin: 18. August 2020
• Sprache: Englisch
• ISBN-13: 9798200575480
• Artikelnr.: 61540415

Autorenporträt

About the author: A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught. His 2012 Startup Owner's Manual is driving startups of all steps to achieve success. Steve's Lean LaunchPad class at Stanford, Berkeley, and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in The Wall Street Journal, Forbes, Fortune, The Atlantic, and Huffington Post.

Inhaltsangabe

The Hero's Journey v

Introduction ix

Chapter 1: The Path to Disaster: The Product Development Model 1

Chapter 2: The Path to Epiphany: The Customer Development Model 23

Chapter 3: Customer Discovery 40

Chapter 4: Customer Validation 104

Chapter 5: Customer Creation 156

Chapter 6: Company Building 206

Bibliography 265

Appendix A: Customer Development Team 280

Appendix B: Customer Development Checklist 288

Acknowledgments 367

About the Author 369