Duncan Bruce, Geoff Crook

The Dream Cafe: Lessons in the Art of Radical Innovation

Sprecher: Davis, Roger

• MP3-CD

Produktdetails

• Verlag: TANTOR AUDIO
• Gesamtlaufzeit: 999 Min.
• Erscheinungstermin: 23. Juni 2022
• Sprache: Englisch
• ISBN-13: 9798212270205
• Artikelnr.: 67141550

Autorenporträt

Duncan D. Bruce is a consultant and author of Brand Enigma who has established a truly alternative approach to brand building, informed by over 25 years of creative and strategic experience in empowering the communication, creative and cultural needs of blue chip business and brands. Dr Geoff Crook is an artist and research innovator who is committed to changing hearts and minds in ways that allow transformational change in the marketplace. He has a PhD in multi-sensory aesthetics and created and ran the Masters in Applied Imagination at Central St Martin's School of Art. Geoff 's decision to co-create The Dream Cafe as a location for brand innovation was informed by his realization that there was a real opportunity to construct synergy between disruptive creativity and market need.

Inhaltsangabe

Preface vii A: Avant
Garde 1 B: Belligerence 11 C: Chaos 21 D: Dreaming 27 E: Experimentation 35 F: Fusion 47 G: Gut Reaction 55 H: Habitat 65 I: Imagination 77 J: Jest 83 K: Kinetic 91 L: Love 101 M: Multi
Sensory 113 N: Noticing 125 O: Organic 133 P: Prediction 145 Q: Questions 157 R: Risk 167 S: Synergy 177 T: Tripping 187 U: Understanding 197 V: Verification 209 W: Wonder 219 X: X
Rated 227 Y: Yearning 237 Z: Zeitgeist 245 Conclusions 253 Endnotes 263 Index 265