Eric Anderson, Florian Zettelmeyer

Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value

Sprecher: Pabon, Timothy Andrés

• MP3-CD

Produktdetails

• Verlag: Recorded Books, Inc.
• Gesamtlaufzeit: 686 Min.
• Erscheinungstermin: 25. Januar 2022
• Sprache: Englisch
• ISBN-13: 9798212346542
• Artikelnr.: 66234510

Autorenporträt

Eric Anderson and Florian Zettelmeyer are tenured professors at Northwestern University's Kellogg School of Management. They are known across academic and business arenas as go-to experts in data analytics.

Inhaltsangabe

SECTION 1
Introduction
CHAPTER 1 AI and Analytics Are a Leadership Problem
CHAPTER 2 A Framework for AI and Analytics Success
SECTION 2
Consuming AI and Analytics
CHAPTER 3 Exploratory Analytics: What Is Going on with My Data?
CHAPTER 4 Distinguishing Good from Bad Analytics
SECTION 3
Actively Participating in AI and Analytics
PREDICTIVE ANALYTICS
CHAPTER 5 Anatomy of a Crystal Ball
CHAPTER 6 A Smarter Crystal Ball
CAUSAL ANALYTICS
CHAPTER 7 Designing Your Data for Analytics:
Experiments and Quasi-Experiments
CHAPTER 8 Working with Data You Have Part 1:
Using Opportunistic Data
CHAPTER 9 Working with Data You Have Part 2:
Learning from Natural Experiments
MAKING DECISIONS
CHAPTER 10 Optimizing and Scaling Your Decisions
SECTION 4
Executing on AI and Analytics
CHAPTER 11 Identifying Opportunities and Planning for AIA
CHAPTER 12 Understanding Barriers to Success
CHAPTER 13 Organizing for Success
SECTION 5
Success Stories with AIA
STORY 1 Allstate Builds Firmwide DSIQ
STORY 2 Vanguard Builds an Ecosystem of Analytics Excellence
STORY 3 Canadian Tire Creates an Enterprisewide
Analytics System
STORY 4 Royal Caribbean Sets Sail for Continuous
Analytics Improvement
STORY 5 Accenture Builds Analytics Capability for
Competitive Advantage
Acknowledgments
Notes
Index