Shows how you can build a better and more successful business and achieve more satisfaction in the process. This book includes chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, and better leadership.
Shows how you can build a better and more successful business and achieve more satisfaction in the process. This book includes chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, and better leadership.
Patrick Dixon is the chairman of Global Change Ltd, a growth strategy and forecasting company. He is the author of sixteen books, including Futurewise, SustainAgility, The Genetic Revolution and Building a Better Business. He has been ranked as one of the twenty most influential business thinkers alive today. He is one of the world's most sought-after keynote speakers at corporate events and advises boards and senior teams on a wide range of strategic issues. Clients include Google, Microsoft, IBM, KLM/Air France, BP, ExxonMobil, World Bank, Siemens, Prudential, Aviva, UBS, Credit Suisse, PricewaterhouseCoopers, Hewlett Packard, Gillette, GSK, Forbes, Fortune, BT, BBC, Fedex and DHL. He has also taught on a wide variety of executive education programmes at the London Business School since 1999. http://www.globalchange.com
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