Aquaculture Marketing Handbook (eBook, PDF) - Quagrainie, Kwamena K.; Engle, Carole R.
-11%
121,99
Bisher 136,99**
121,99
Alle Preise in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar
Bisher 136,99**
121,99
Alle Preise in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
Als Download kaufen
Bisher 136,99**
-11%
121,99
Preis in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar
Abo Download
9,90 / Monat*
*Abopreis beinhaltet vier eBooks, die aus der tolino select Titelauswahl im Abo geladen werden können.

Preis in Euro, inkl. MwSt.
Sofort per Download lieferbar

Einmalig pro Kunde einen Monat kostenlos testen (danach 9,90 pro Monat), jeden Monat 4 aus 40 Titeln wählen, monatlich kündbar.

Mehr zum tolino select eBook-Abo
Jetzt verschenken
Bisher 136,99**
-11%
121,99
Preis in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
0 °P sammeln

  • Format: PDF


Markets, marketing, and trade have become ever more important togrowing aquaculture industries worldwide. The diversity andidiosyncrasies of the aquaculture and seafood markets call forunderstanding information that is unique to these markets.Presenting fundamental principles of marketing and economics from auser-friendly, how-to perspective, the Aquaculture MarketingHandbook will provide the reader with the tools necessary toevaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the readerwith a broad base of information regarding aquaculture…mehr

Produktbeschreibung
Markets, marketing, and trade have become ever more important togrowing aquaculture industries worldwide. The diversity andidiosyncrasies of the aquaculture and seafood markets call forunderstanding information that is unique to these markets.Presenting fundamental principles of marketing and economics from auser-friendly, how-to perspective, the Aquaculture MarketingHandbook will provide the reader with the tools necessary toevaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the readerwith a broad base of information regarding aquaculture economics,markets, and marketing. In addition, this volume also contains anextensive annotated bibliography and webliography that providedescriptions to key additional sources of information. Written by authors with vast international aquaculture marketingexperience, the Aquaculture Marketing Handbook is animportant introduction to aquaculture marketing for thoseinterested in aquaculture and those new to the professional field.The body of knowledge presented in this book will also make it avaluable reference for even the most experienced aquacultureprofessional.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, D ausgeliefert werden.

  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 272
  • Erscheinungstermin: 29.02.2008
  • Englisch
  • ISBN-13: 9780470276433
  • Artikelnr.: 38212216
Autorenporträt
Carole R. Engle, PhD., is Professor, Director of theAquaculture/Fisheries Center and Chairperson of the Department ofAquaculture and Fisheries at the University of Arkansas at PineBluff. Kwamena Quagrainie, Ph.D., is Aquaculture MarketingDirector in the Department of Agricultural Economics at PurdueUniversity.
Inhaltsangabe
Forewrod.

Preface.

CHAPTER 1. Seafood and Aquaculture Markets.

CHAPTER 2. Demand and Supply of Seafood and AquacultureProducts.

CHAPTER 3. Aquaculture Marketing Concepts.

CHAPTER 4. Aquaculture Growers and their Marketing Choices.

CHAPTER 5. Seafood and Aquaculture Product Processing.

CHAPTER 6. Participation and Leadership In Marketing.

CHAPTER 7. Marketing by Farmer Groups.

CHAPTER 8. Wholesaler Marketing.

CHAPTER 9. Market Trends.

CHAPTER 10. The International Market for Seafood and AquacultureProducts.

CHAPTER 11. Policies and Regulations Governing AquacultureMarketing in the United States.

CHAPTER 12. Planning Marketing Strategies (Identifying TargetMarkets).

CHAPTER 13. Marketing Research Methodologies.

*ANNOTATED BIBLIOGRAPHY OF AQUACULTURE MARKETING INFORMATIONSOURCES.

*ANNOTATED WEBLIOGRAPHY OF SOURCES OF DATA AND INFORMATION FORAQUACULTURE MARKETING.

*GLOSSARY.

*Name Index.

Subject Index
Rezensionen
"This is an excellent book, and is written for the student, itwould serve as an excellent textbook), farmer, extensionspecialist, and just about anyone involved with aquaculture.""There are so few aquaculture marketing books available whencompared to other aquaculture subjects that this book is a rarefind. It forms a foundation for the subject of marketing. Irecommend it very highly."
Aquaculture Magazine May/June 2006 p.63

"This concise handbook covering the topic of aquaculturemarketing is long overdue."
Aquaculture International

"The Aquaculture Marketing Handbook will provide thereader with the tools necessary to evaluate and adapt to changingmarket conditions."
Aquaculture Europe

"Packed with ideas and suggestions as well as some very gooddown-to-earth guidance on both market research andmarketing...A pleasant surprise." Ausmarine