Introduction. Part I: Do It Yourself: Getting Started with Self-Publishing. Chapter 1: Welcome to Self-Publishing! Chapter 2: Understanding the Pros and Cons of Self-Publishing. Chapter 3: Equipping Yourself with the Write Stuff. Chapter 4: Creating a Winning Manuscript. Chapter 5: Fine-Tuning Your Work with Careful Editing. Part II: Pulling Together the Details: Administration and Design. Chapter 6: Setting Up Your Self-Publishing Business. Chapter 7: Tackling Book-Specific Tasks. Chapter 8: Coming Up with Creative Page Design and Layout. Chapter 9: Judging a Book by Its Cover. Part III: Start the Presses! Examining Printing Choices. Chapter 10: Trying Out Traditional Offset Printing. Chapter 11: Print-On-Demand for Demanding Self-Publishers. Chapter 12: Checking Out Some Non-Traditional Printing Options. Chapter 13: Working Successfully with Any Printer. Part IV: Making Your Book a Bestseller: Distribution Methods. Chapter 14: Selling Your Book through Popular Online Booksellers. Chapter 15: Distributing Your Book through Traditional Channels. Chapter 16: Getting a Grip on Warehousing, Order Fulfillment, and Shipping. Chapter 17: Selling Your Book to the Big Boys for Better Distribution. Part V: Creating a Buzz: Publicity and Marketing. Chapter 18: Crafting Publicity Materials for Your Book. Chapter 19: Publicizing Your Book for Free with the Media's Help. Chapter 20: Marketing Your Book with Paid Advertising and Promotional Tools. Chapter 21: Maximizing Your Marketing Power in Cyberspace. Chapter 22: Expanding Your Income with Spin-Off Products and Services. Part VI: The Part of Tens. Chapter 23: Ten Self-Publishing Mistakes to Avoid. Chapter 24: Ten Useful Resources for Self-Publishers. Index.