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  • Format: PDF


A complete, task-based guide to developing, implementing, andtracking a video marketing strategyOnline video marketing is crucial in today's marketplace. Thisguide teaches you proven, practical guidelines for developing andimplementing video marketing for your organization.If you're a marketer, advertising professional, consultant, orsmall business owner, here's a relevant guide to understandingvideo marketing tactics, developing a strategy, implementing thecampaign, and then measuring results. You'll find extensivecoverage of keyword strategies and video optimization, distributionand…mehr

Produktbeschreibung
A complete, task-based guide to developing, implementing, andtracking a video marketing strategyOnline video marketing is crucial in today's marketplace. Thisguide teaches you proven, practical guidelines for developing andimplementing video marketing for your organization.If you're a marketer, advertising professional, consultant, orsmall business owner, here's a relevant guide to understandingvideo marketing tactics, developing a strategy, implementing thecampaign, and then measuring results. You'll find extensivecoverage of keyword strategies and video optimization, distributionand promotion strategies to other sites and blogs, YouTubeadvertising opportunities, and crucial metrics and analysis.* Written in the popular "Hour a Day" format, which breaksintimidating topics down to easily approachable tasks* Covers previously undocumented optimization strategies,distribution techniques, community promotion tactics, and more* Explores the crucial keyword development phase and bestpractices for creating and maintaining a presence on YouTube viabrand channel development and customization* Examines effective promotional tactics, how to optimize videofor YouTube and search engine visibility, and metrics andanalytics* Includes case studies, additional resources, a glossary,information about creating and editing video, step-by-step guides,and valuable tutorialsYouTube and Video Marketing: An Hour A Day gives you thetools to give your clients or your organization a visible, vitalmarketing presence online

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  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 504
  • Erscheinungstermin: 31. Juli 2009
  • Englisch
  • ISBN-13: 9780470559437
  • Artikelnr.: 37297338
Autorenporträt
Greg Jarboe is an Internet video marketing and optimization expert. He is President and cofounder of SEO-PR, an award-winning public relations, search engine optimization, and video production company that has worked with such clients as Southwest Airlines, SuperPages.com, The Christian Science Monitor, the Wharton School, Better Homes and Gardens, and Parents magazine. Greg is a frequent speaker at Search Engine Strategies conferences and a regular contributor to the Search Engine Watch blog (blog.searchenginewatch.com). He is a member of the Market Motive faculty and a principal in the ChannelOne Marketing Group. Greg was also profiled as one of 25 successful online marketing gurus in the recent Online Marketing Heroes book.
Inhaltsangabe
Foreword xv Introduction xvii Chapter 1 A Short History of YouTube 1 Life before YouTube 2 2005
2006: Early Days 3 2007
2008: Middle Years 10 2009
2010: Coming of Age 20 Chapter 2 Map Out Your Video Marketing Strategy 27 Four Ps vs. Five Ws and an H 28 What Types of Video Content Do They Watch? 42 Where and When Do They Discover New Videos? 47 When and Where Do They Share New Videos? 49 Why Don't More New Videos Go Viral? 52 How Do YouTube and Video Marketing Work? 57 Chapter 3 Month 1: Make Videos Worth Watching 63 Happy Tree #3,079 64 Week 1: Get Ready to Shoot 65 Week 2: Learn Video Production Basics 74 Week 3: Get Advanced Video Production Tips 83 Week 4: Evaluate Video Advertising Options 91 Chapter 4 Month 2: Create Content Worth Sharing 103 Learn the Lesson of "The Last Lecture" 104 Week 1: Watch YouTube Award Winners 107 Week 2: Explore Popular YouTube Videos 117 Week 3: Examine Contagious Viral Ads 133 Week 4: Observe Top Viral Videos 147 Chapter 5 Month 3: Customize Your YouTube Channel 163 Center vs. Circumference 164 Week 1: Set Up a YouTube Channel 165 Week 2: Become a YouTube Partner 174 Week 3: Create a YouTube Brand Channel 184 Week 4: Stream Live Content on YouTube 196 Chapter 6 Month 4: Explore YouTube Alternatives 203 The Northwest Passage 204 Week 1: Explore Other Video Sites 205 Week 2: Survey Video Hosting Services 213 Week 3: Look at Online Video Platforms 222 Week 4: Investigate Video Ad Networks 232 Chapter 7 Month 5: Optimize Video for YouTube 239 What Is Video Optimization? 240 Week 1: Research Keywords . 241 Week 2: Optimize Video Watch Pages 249 Week 3: Optimize Your Brand Channel 258 Week 4: Optimize Video for the Web 267 Chapter 8 Month 6: Engage the YouTube Community 277 Paul Revere's Ride 278 Week 1: Become a Member of the YouTube Community 281 Week 2: Learn the Secrets of YouTube Success 292 Week 3: Build Buzz Beyond YouTube 301 Week 4: Watch Online Video Case Studies 310 Chapter 9 Month 7: Trust but Verify YouTube Insight 325 The Map Room 326 Week 1: Trust YouTube Insight 328 Week 2: Verify with TubeMogul 338 Week 3: Verify with Google Analytics 348 Week 4: Master Web Analytics 2.0 357 Chapter 10 Study YouTube Success Stories 367 The Story behind the Story 368 Deliver 700 Percent Increase in Sales: Will It Blend? 369 Win the Presidency of the United States: Barack Obama 378 Increase Sales of DVDs 23,000 Percent: Monty Python 393 Generate $2.1 million in Sales: PiperSport Launch 399 Chapter 11 A Quick Look at the Future 409 "It's Never the Same! It's Always Bizarre!" 410 Look at What Has Changed in the Past Year 411 Stay on Top of the Latest Trends 424 Play by the New Rules of YouTube Marketing . 435 "Hit 'em Where They Ain't" 452 Index 457