Transgenerational Marketing (eBook, PDF) - Rajagopal
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Produktbeschreibung
Autorenporträt
Inhaltsangabe

About the Author

Acknowledgements

Preface

Section I: Theoretical Foundations

Chapter 1 Evolution of Marketing Scholarship

Chapter 2 Transgenerational entrepreneurship

Section II: Growth of Functional Perspectives

Chapter 3 Generations of Innovation and Technology

Chapter 4 Growth of Supply Chain Management

Chapter 5 Evolution of Decision making in Marketing