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THE HOUSE-FLIPPING HOW-TO THAT TURNS EVERYDAY PEOPLE INTO ENTREPRENEURS Everyone likes the idea of turning the ugliest house on the block to the best house on the block and making a profit. Until now a system has not been shared on how to successfully complete this task on time and budget without getting your hands dirty. This book not only cracks the code but shares the proven path and system to have a systems based rehab business that makes consistent profits for ordinary everyday people. The Real Estate Rehab Investing Bible reveals the lucrative seven-stage system that allows author Paul…mehr
THE HOUSE-FLIPPING HOW-TO THAT TURNS EVERYDAY PEOPLE INTO ENTREPRENEURS Everyone likes the idea of turning the ugliest house on the block to the best house on the block and making a profit. Until now a system has not been shared on how to successfully complete this task on time and budget without getting your hands dirty. This book not only cracks the code but shares the proven path and system to have a systems based rehab business that makes consistent profits for ordinary everyday people. The Real Estate Rehab Investing Bible reveals the lucrative seven-stage system that allows author Paul Esajian, and his students all across North America, to manage multiple rehab projects at once, while staying on time and under budget to build and grow their wealth. No experience? No problem. You'll learn strategies to find the right properties, negotiate the right offer, identify the right licensed and insured contractor for the job, and get the property sold to a happy homeowner for a profit. No capital? No problem. You'll learn how you can use other people's money to fund your deals and the IRS guidelines that help you keep more of the money you make. By learning and leveraging the principals of rehabbing and real estate, you'll start thinking like a business owner rather than a consumer. Breaking into residential real estate provides an amazing opportunity for those with little, or no experience, and using other people's money. This book gives you the information, education, and systems every investor needs to start flipping and rehabbing houses without doing the work yourself, and withoutlosing your shirt to contractors and bad investing decisions. Find Deals:where and how to find deals, analyzing deals, and estimating repairs in minutes to acquire a rehab Fund Deals:where and how to borrow money, creative financing, and the finance request template to present to asset based lenders and private lenders to fund your deal Fix Deals:how to run a rehab with a proven system without lifting a hammer, identify A+ licensed and insured contractors at wholesale pricing, and what to focus on to maximize your profit Flip Deals:how to properly price, stage, and add the sizzle features to get properties sold within weeks of listing the property by properly analyzing comparables and staging the rehab properly The proven techniques Paul shares work in any location, in any market. If you're ready to get in the game, The Real Estate Rehab Investing Bible teaches you how to play.
PAUL ESAJIAN (La Jolla, CA; www.fortunebuilders.com) is the founder and owner of multiple successful real estate companies, including the largest and most successful real estate educational and coaching company across North America. FortuneBuilders has been featured in Inc. magazine's "Inc. 500 List" three years in a row. Paul has successfully managed and executed over a thousand residential real estate transactions, some of his projects which have been featured in 20+ episodes and three seasons of A&E's hit TV show Flip This House. As a national speaker, educator, coach, and real estate investor Paul shares his experience and knowledge over a decade's worth of successful business building and real estate investing.
Inhaltsangabe
Introduction: The Decision 1 An Overview of the Seven-Stage Rehab System Described in This Book 3 P A R T I G e t t i n g t h e R e h a b 5 1 How to Make a Profit On Your First Deal 7 Master Rehabbing Now 7 Our Biggest Obstacle 8 My Story 9 The Opportunity 12 Think Like an Investor--Not a Contractor 12 2 Never Lift a Paintbrush: Why Doing It Yourself Is the Biggest Mistake Most Rehab Investors Make 15 Where Most Investors Fail 15 The Story of How to Do Everything Wrong 15 Think Like a Business Owner, Not a Consumer 17 Value Your Time by Outsourcing MWA Activities 19 Defining a Residential Redeveloper 19 3 Finding Properties to Rehab, Professionals to Work With, and Opportunities to Explore via Network Marketing 21 The Power of Networking 22 Working with Other Investors 23 Becoming an Effective Networker 29 Perfecting the Process 31 4 Use a Stamp to Find Properties to Rehab: Direct Mail Marketing 37 Direct Mail Simplified in Three Parts 37 Send Your Mailings Consistently 38 Step 1 to a Successful Direct Mail Campaign: Determine Your Budget and Plan 39 Step 2: Identify Your Target Market and Obtain Your Lists 39 Step 3: Set Up Your Multi-Letter, Drip Marketing Campaign 44 Step 4: Set Up Your Inbound System 48 Step 5: Fulfilling Your Campaigns 49 Step 6: Track Your Mailings and Stay Organized 49 5 Finding Properties to Rehab: Online Marketing Secrets 53 Developing a Company Website 53 Create an Online Presence 57 Social Media and Online Communities 62 Craigslist Marketing 64 6 The Three-Step Rehab Deal Evaluation Process 69 Step 1: Phone Analysis 69 Step 2: Desktop Analysis 73 Step 3: In-Person Analysis 80 7 Financing Rehabs: How to Leverage Systems and Other People's Money (OPM) to Fund Your Deals 83 Funding Deals with Private Money 84 How to Find Private Moneylenders 87 Funding Deals with Hard Money 89 Seller/Owner Financing 92 Subject-To Financing 93 Self-Directed Retirement Accounts 95 Wraparound Mortgages 96 8 Writing and Making Offers 99 Know Your Offer 99 Master the Art of Successful Negotiations 100 Determining the Seller's Needs 101 The Property Walkthrough 104 Present a Strong Offer 104 Handle Objections Effectively 105 The Purchase and Sale Agreement 106 9 Estimating Repairs on Properties 119 The Goal of Your Property Walkthrough 120 Our System: The Repair Estimate Sheet 120 Exterior 122 Interior 129 Quick Tips to Look for That Add Value to a Residential Home 138 Common Mistakes When Estimating Repairs 139 P A R T II M a n a g i n g t h e R e h a b 141 10 Stage 1: Take Pictures, Measure Everything, and Decide What Needs to Be Done 143 Prepare for Your Rehab 144 Property Walkthrough 145 11 Stage 2: Your Most Important Job--Creating a Detailed Scope of Work 147 How to Develop a Scope of Work 148 SOW Kitchen Example 149 SOW Bathroom Example 153 The SOW Layout 158 Create Your Bid Package 160 Do Your Comparables Match Your After-Repair Value? Double-Check Your SOW 162 12 Stage 3: A System for Hiring the Perfect Contractor 163 Contractor Credibility Packet 163 Finding Quality Contractors 164 13 Stage 4: The Six Critical Documents: Must-Haves for Your Rehab 175 Verify Contractor License and Insurance 175 The Six Critical Documents to Provide and Execute 175 The Timeline and Order of Executing the Six Critical Documents 182 How to Get Painless Permits: Why You Will Love the Building Department 183 14 Stage 5: Managing the Rehab: Getting the Work Done On Time and On Budget 187 Contractor Kickoff Meeting and Communication 187 Rehab Milestones That Help You Stay Organized 188 15 Stage 6: Contract Closeout and Final Payment 191 Final Certificate of Occupancy 191 Final Punch List 192 Final Lien Waiver Executed 192 Final Payment to Contractor 192 16 Stage 7: Final Touches and Home Staging: The Secret to Getting Your House under Contract and Sold 193 Get the House Professionally Cleaned 193 The Art of Staging 194 The Power of Professional Pictures 196 Your Final Walkthrough with Your Buyer Hat On to Prepare for Sale 197 The Three Buying Criteria of Every Potential Buyer 198 P A R T III S e l l i n g t h e Re h a b 201 17 The Selling System 203 Preselling Your Rehab 203 Marketing Your Property Online 205 Building a Buyers List 206 Listing Your Property 209 Working with Agents 210 How Much Does It Cost? 212 Having an Open House 212 18 Common Selling Mistakes 217 Mistake 1--Leaving the Property Unsecured 218 Mistake 2--Skimping on Landscaping 219 Mistake 3--Failing to Maintain the Property 220 Mistake 4--Forgetting About Outdoor and Landscape Lighting 221 Mistake 5--Failing to Incorporate Sizzle Features 222 19 Postgame Analysis: How to Make Even More Money On Your Next Rehab 225 Postgame Analysis 225 Post-Rehab Accounting 228 Three Major Areas of Accounting for a Rehab 230 Financial Closeout System 232 A Step-by-Step Review of Accounting for a Rehab 235 P A R T IV O w n i n g a n d G r o w i n g a B u s i n e s s o f R e h a b s 241 20 How to Fire Yourself: What Every Entrepreneur Must Learn 243 The Training Process 243 Building a Team 244 Outsourcing and Automating 245 21 A Roadmap to Keeping and Growing Your Wealth 247 Entity Structure 247 Money Allocation Strategies for Your Rehab Profits 248 Investment and Retirement Strategies 249 Conclusion The Secret to Sustainable Success: Living and Giving with Passionate Purpose 259 Your Impact as a Real Estate Investor 260 Paying It Forward 260 Follow Your Why 261 Index 263
Introduction: The Decision 1 An Overview of the Seven-Stage Rehab System Described in This Book 3 P A R T I G e t t i n g t h e R e h a b 5 1 How to Make a Profit On Your First Deal 7 Master Rehabbing Now 7 Our Biggest Obstacle 8 My Story 9 The Opportunity 12 Think Like an Investor--Not a Contractor 12 2 Never Lift a Paintbrush: Why Doing It Yourself Is the Biggest Mistake Most Rehab Investors Make 15 Where Most Investors Fail 15 The Story of How to Do Everything Wrong 15 Think Like a Business Owner, Not a Consumer 17 Value Your Time by Outsourcing MWA Activities 19 Defining a Residential Redeveloper 19 3 Finding Properties to Rehab, Professionals to Work With, and Opportunities to Explore via Network Marketing 21 The Power of Networking 22 Working with Other Investors 23 Becoming an Effective Networker 29 Perfecting the Process 31 4 Use a Stamp to Find Properties to Rehab: Direct Mail Marketing 37 Direct Mail Simplified in Three Parts 37 Send Your Mailings Consistently 38 Step 1 to a Successful Direct Mail Campaign: Determine Your Budget and Plan 39 Step 2: Identify Your Target Market and Obtain Your Lists 39 Step 3: Set Up Your Multi-Letter, Drip Marketing Campaign 44 Step 4: Set Up Your Inbound System 48 Step 5: Fulfilling Your Campaigns 49 Step 6: Track Your Mailings and Stay Organized 49 5 Finding Properties to Rehab: Online Marketing Secrets 53 Developing a Company Website 53 Create an Online Presence 57 Social Media and Online Communities 62 Craigslist Marketing 64 6 The Three-Step Rehab Deal Evaluation Process 69 Step 1: Phone Analysis 69 Step 2: Desktop Analysis 73 Step 3: In-Person Analysis 80 7 Financing Rehabs: How to Leverage Systems and Other People's Money (OPM) to Fund Your Deals 83 Funding Deals with Private Money 84 How to Find Private Moneylenders 87 Funding Deals with Hard Money 89 Seller/Owner Financing 92 Subject-To Financing 93 Self-Directed Retirement Accounts 95 Wraparound Mortgages 96 8 Writing and Making Offers 99 Know Your Offer 99 Master the Art of Successful Negotiations 100 Determining the Seller's Needs 101 The Property Walkthrough 104 Present a Strong Offer 104 Handle Objections Effectively 105 The Purchase and Sale Agreement 106 9 Estimating Repairs on Properties 119 The Goal of Your Property Walkthrough 120 Our System: The Repair Estimate Sheet 120 Exterior 122 Interior 129 Quick Tips to Look for That Add Value to a Residential Home 138 Common Mistakes When Estimating Repairs 139 P A R T II M a n a g i n g t h e R e h a b 141 10 Stage 1: Take Pictures, Measure Everything, and Decide What Needs to Be Done 143 Prepare for Your Rehab 144 Property Walkthrough 145 11 Stage 2: Your Most Important Job--Creating a Detailed Scope of Work 147 How to Develop a Scope of Work 148 SOW Kitchen Example 149 SOW Bathroom Example 153 The SOW Layout 158 Create Your Bid Package 160 Do Your Comparables Match Your After-Repair Value? Double-Check Your SOW 162 12 Stage 3: A System for Hiring the Perfect Contractor 163 Contractor Credibility Packet 163 Finding Quality Contractors 164 13 Stage 4: The Six Critical Documents: Must-Haves for Your Rehab 175 Verify Contractor License and Insurance 175 The Six Critical Documents to Provide and Execute 175 The Timeline and Order of Executing the Six Critical Documents 182 How to Get Painless Permits: Why You Will Love the Building Department 183 14 Stage 5: Managing the Rehab: Getting the Work Done On Time and On Budget 187 Contractor Kickoff Meeting and Communication 187 Rehab Milestones That Help You Stay Organized 188 15 Stage 6: Contract Closeout and Final Payment 191 Final Certificate of Occupancy 191 Final Punch List 192 Final Lien Waiver Executed 192 Final Payment to Contractor 192 16 Stage 7: Final Touches and Home Staging: The Secret to Getting Your House under Contract and Sold 193 Get the House Professionally Cleaned 193 The Art of Staging 194 The Power of Professional Pictures 196 Your Final Walkthrough with Your Buyer Hat On to Prepare for Sale 197 The Three Buying Criteria of Every Potential Buyer 198 P A R T III S e l l i n g t h e Re h a b 201 17 The Selling System 203 Preselling Your Rehab 203 Marketing Your Property Online 205 Building a Buyers List 206 Listing Your Property 209 Working with Agents 210 How Much Does It Cost? 212 Having an Open House 212 18 Common Selling Mistakes 217 Mistake 1--Leaving the Property Unsecured 218 Mistake 2--Skimping on Landscaping 219 Mistake 3--Failing to Maintain the Property 220 Mistake 4--Forgetting About Outdoor and Landscape Lighting 221 Mistake 5--Failing to Incorporate Sizzle Features 222 19 Postgame Analysis: How to Make Even More Money On Your Next Rehab 225 Postgame Analysis 225 Post-Rehab Accounting 228 Three Major Areas of Accounting for a Rehab 230 Financial Closeout System 232 A Step-by-Step Review of Accounting for a Rehab 235 P A R T IV O w n i n g a n d G r o w i n g a B u s i n e s s o f R e h a b s 241 20 How to Fire Yourself: What Every Entrepreneur Must Learn 243 The Training Process 243 Building a Team 244 Outsourcing and Automating 245 21 A Roadmap to Keeping and Growing Your Wealth 247 Entity Structure 247 Money Allocation Strategies for Your Rehab Profits 248 Investment and Retirement Strategies 249 Conclusion The Secret to Sustainable Success: Living and Giving with Passionate Purpose 259 Your Impact as a Real Estate Investor 260 Paying It Forward 260 Follow Your Why 261 Index 263
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