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By the coauthor of the #1 Wall Street Journal and New York Times bestseller The One Minute Entrepreneur Offers a simple, straightforward, and proven approach to negotiating anything Written in the popular and accessible "business fable" format Negotiation impacts every aspect of our lives, from the deals we strike on the job to our relationships with family members and neighbors, to the transactions we make as customers. Yet most people do anything they can to avoid negotiation -- it makes them uncomfortable, nervous, even frightened. This plague of "negotiaphobia" is that The One Minute Negotiator will remedy. Don Hutson and George Lucas use an engaging business parable to tell the story of a high-level sales professional who learns to master a simple yet profound approach to negotiations. Jay Baxter sells more than anyone else in his company, but his profit margins are slim. Instead of negotiating the best deal for the company, he's giving too much away to get the sale. On a company-sponsored cruise he meets the One Minute Negotiator, who teaches him a three-step negotiating process that can be applied to any situation: closing a deal to get your product in a big-box retail store, getting the best loaner car while your car is in the shop, seeking a fair solution after a hotel messes up your reservation, settling on the price for your new home -- in short, any transaction. The key is flexibility. Most books on negotiation preach one of two gospels: thou shalt collaborate or thou shalt compete. Either everybody works together toward a common goal or the process is basically adversarial. The problem is no two negotiations are alike -- one strategy cannot fit all. The One Minute Negotiator teaches you four potential strategies and shows how to choose the one best suited to the situation, your own inclinations, and the strategy being used by the other side. Besides the obvious benefits, conquering negotiaphobia will reduce your stress level. You'll never walk away thinking about what you should have asked for or might have gotten. Instead, with tools Hutson and Lucas provide you can confidently and consistently guide any negotiation to the best possible conclusion.
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We all face negotiations every day, whether it s a business deal, a talk with your boss, a discussion with a spouse, or just trying to get a good deal at the mall. If you walk into battle with the simple principles of The One Minute Negotiator in mind, you ll walk away with what you want and leave the other person happier for having done the deal.
Dave Ramsey, host of The Dave Ramsey Show and bestselling author of The Total Money Makeover
A terrific framework for understanding and excelling in negotiations! Some attempt to make negotiations complex and daunting, but this book provides an easy three-step process. This can t miss approach addresses negotiaphobia and generates successful outcomes simultaneously!
Hyrum Smith, Vice Chairman, FranklinCovey, Inc.
Don Hutson and Dr. George Lucas are geniuses! The One Minute Negotiator will reset your mindset to achieve the best outcomes in the toughest negotiations.
Harvey Mackay, author of the #1 New York Times bestseller Swim With the Sharks Without Being Eaten Alive
The One Minute Negotiator is short but powerful! Hutson and Lucas have put in capsule form some of the best ideas on successful negotiations I have ever seen.
Darren Hardy, Publisher, SUCCESS magazine
I wish I could have read this book decades ago! It is packed with the best negotiation skills I have ever seen. I cannot imagine a person in business not getting great value from reading this book!
Howard Putnam, former CEO, Southwest Airlines, and author of The Winds of Turbulence
Dave Ramsey, host of The Dave Ramsey Show and bestselling author of The Total Money Makeover
A terrific framework for understanding and excelling in negotiations! Some attempt to make negotiations complex and daunting, but this book provides an easy three-step process. This can t miss approach addresses negotiaphobia and generates successful outcomes simultaneously!
Hyrum Smith, Vice Chairman, FranklinCovey, Inc.
Don Hutson and Dr. George Lucas are geniuses! The One Minute Negotiator will reset your mindset to achieve the best outcomes in the toughest negotiations.
Harvey Mackay, author of the #1 New York Times bestseller Swim With the Sharks Without Being Eaten Alive
The One Minute Negotiator is short but powerful! Hutson and Lucas have put in capsule form some of the best ideas on successful negotiations I have ever seen.
Darren Hardy, Publisher, SUCCESS magazine
I wish I could have read this book decades ago! It is packed with the best negotiation skills I have ever seen. I cannot imagine a person in business not getting great value from reading this book!
Howard Putnam, former CEO, Southwest Airlines, and author of The Winds of Turbulence