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  • Format: ePub


If you re starting a new business or planning your business s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage no matter what business you re in. Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including: How a strategic plan is different than a business plan Establishing a step-based planning process…mehr

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Produktbeschreibung
If you re starting a new business or planning your business s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage no matter what business you re in. Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including: How a strategic plan is different than a business plan Establishing a step-based planning process Planning for and encouraging growth Taking a long-view of your organization Evaluating past performance Defining and refining your mission, values, and vision Sizing up your current situation Examining your industry landscape Setting your strategic priorities Planning for unknown contingencies If you re in business, you have to plan for everything especially if you intend your business to grow. Whether you re planning for a small business, large conglomerate, nonprofit, or even a government agency, this book has the planning specifics you need for your organization. Step-by-step, you ll learn how to lay the foundations for a plan, understand how your plan will affect your business, form planning teams, discover what your strengths are, see where you are, and, finally, plan where you re going. And there s much more: Learn to analyze business trends that will determine your business s future Set measurable, realistic goals that you can plan for and achieve Make strategic planning a habitual part of the organization Prioritize multiple strategies that you can implement simultaneously Set a defining vision for the organization that guides all your planning and strategy This friendly, simple guide puts the power of strategic planning in the palm of your hand. For small businesses that can t afford to hire strategic planning consultants, it s even more imperative. Careful, constant planning is the only way to handle an uncertain business future. With this book, you ll have all the step-by-step guidance you need to ensure you re ready for anything that comes.

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  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 384
  • Erscheinungstermin: 3. März 2011
  • Englisch
  • ISBN-13: 9781118050569
  • Artikelnr.: 37362183
Autorenporträt
Erica Olsen holds a BA in Communications and an MBA inInternational Management from Thunderbird. She's frequentlytapped to lecture at the University of Nevada in Reno and theUniversity of Phoenix in Reno on management and planning topics.She hosts workshops and has spoken at conferences nationwide. As one of the developers of MyStrategicPlan, Erica has strippedstrategic planning of its fate as a static document. With heronline strategic planning system, any organization, regardless ofsize and budget, can build a plan in a matter of weeks (or evendays). Once completed, the online system actually helpsorganizations execute the plan instead of just shoving it on ashelf. MyStrategicPlan is just one of several services offered byErica's company, M3 Planning. M3 also does onsite strategicplanning facilitation and retreats as well as market researchconsulting. Over the last several years, M3 has developed andreviewed hundreds of strategic plans for organizations across thecountry. In addition to Strategic Planning For Dummies, Erica hasco-authored Strategic Planning Made Easy: A Practical Guide toGrowth and Profitability, and contributes regular columns tolocal, regional, and national business publications.