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Up from Africa explores the way natural history museum audiences imagine their evolutionary heritage and how meaning is constructed as a result of a dynamic interplay between museum iconography, and the powerful preconceptions they bring with them.
Through the use quantitative and qualitative methods, involving detailed visitor studies, Scott provides rare insights into visitor perceptions at four world-class museums and makes a distinctive argument that audiences of human origins exhibitions 'make ancestral meaning' through a profoundly complex convergence of personal, political, intellectual, emotional and cultural interpretative strategies.
Up from Africa gives a fuller understanding about how museums visitors interpret the exhibitions, the methodologies used to uncover visitor perceptions, and how to improve upon the relationship between museums and communities.
Through the use quantitative and qualitative methods, involving detailed visitor studies, Scott provides rare insights into visitor perceptions at four world-class museums and makes a distinctive argument that audiences of human origins exhibitions 'make ancestral meaning' through a profoundly complex convergence of personal, political, intellectual, emotional and cultural interpretative strategies.
Up from Africa gives a fuller understanding about how museums visitors interpret the exhibitions, the methodologies used to uncover visitor perceptions, and how to improve upon the relationship between museums and communities.
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