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Radio: The Book (eBook, PDF) - Warren, Steve
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Suitable for those interested in a career in radio, this guide shares trade secrets and industry know-how. It includes practical advice regarding: radio as a career; programming; relationships with listeners; branding, marketing, and advertising the radio station; research; practical information about management policies; and, radio realities.

Produktbeschreibung
Suitable for those interested in a career in radio, this guide shares trade secrets and industry know-how. It includes practical advice regarding: radio as a career; programming; relationships with listeners; branding, marketing, and advertising the radio station; research; practical information about management policies; and, radio realities.

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Autorenporträt
With a broadcast career spanning more than 40 years, Steve has competed succesfully in all music formats from Country to Urban, Easy Listening to Rock, MOR to Classical, and at some of America's most prestigious radio stations including: WNBC, WNEW, WHN, WYNY, and CBS Radio in New York as well as WDAE, Tampa; WIRE, WGEE and WIFE, Indianapolis: KNBR, San Francisco; WPEN and KYW, Philadelphia. In recent years, programming WPTR-WROW, Albany; KKYX and KTSA, San Antionio as well as WING, Dayton, all rising to significant market status. As a writer, Steve has been Radio Editor for Radio Ink Magazine and most recently, was instrumental in the development and launch of several music formats for Sirius Satellite Radio.