Erika Franklin Fowler, Michael Franz, Travis Ridout

Political Advertising in the United States (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book examines the volume, distribution, content, and effects of political advertising--in print, on television and online- in federal elections.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 198
• Erscheinungstermin: 24. November 2021
• Englisch
• ISBN-13: 9781000468083
• Artikelnr.: 62737636

Autorenporträt

Erika Franklin Fowler is Professor of Government at Wesleyan University and co-director of the Wesleyan Media Project.

Michael Franz is Professor of Government and Legal Studies at Bowdoin College and co-director of the Wesleyan Media Project.

Travis N. Ridout is Thomas S. Foley Distinguished Professor of Government and Public Policy and Director of the School of Politics, Philosophy and Public Affairs at Washington State University and is co-director of the Wesleyan Media Project.

Inhaltsangabe

List of Illustrations
Preface
1 Introduction
Why Study Political Advertising?
Four Key Arguments
History of Campaign Advertising
Tracking Advertising
Plan of the Book
Discussion Questions
Notes
2 The Regulation of Advertising
The Rules of Campaign Financing
The Impact of the Rules
Conclusion
Discussion Questions
Notes
3 The Volume and Content of Political Advertising on Television
Volume of Television Advertising
Tone of Television Advertising
Issues in Television Advertising
Conclusion
Discussion Questions
Notes
4 The Challenge of Online Advertising
What is Digital Advertising?
Digital Ad Spending in 2020
What Digital Advertising Looks Like
Understanding the Online Ad Landscape
The Bad and Good of Online Advertising
Conclusion
Discussion Questions
Notes
5 How Ads Are Created and Tested
The Elements of a Political Ad
Making the Ad
Conclusion
Discussion Questions
Notes
6 Buying and Targeting Political Advertising on Television
Buying Decisions
Outlets for Political Advertising
Targeting Political Advertising
The Changing Media Landscape and Its Effect on Voters
Examining Ad Targeting Through Ad Airings and Media Consumption Data
Conclusion
Discussion Questions
Notes
7 Studying the Persuasive Effects of Advertising
The History of Media Influence Research and Current Challenges
What We Know About Advertising's Ability to Persuade
How Do We Know What We Know? The Importance of Research Design
Conclusion
Discussion Questions
Notes
8 Beyond Persuasion: Mobilization and Other Effects of Advertising
Does Advertising Influence Our Political Participation?
What Do We Learn from Advertising?
Do We Accurately Perceive Advertising and Campaign Tone?
Does Advertising Affect Our Trust in the Political System?
Does Advertising Affect Our Health as a Society or Reflect a Just and Equal
Society? The Darker Side of Campaign Appeals
Conclusion
Discussion Questions
Notes
9 The Future of Political Advertising and Its Role in Our Society
Technological Change
Changes in Regulation
Broader Impacts of Political Advertising
Conclusion
Discussion Questions
Notes
Glossary
Index