Multimodality in Practice (eBook, ePUB)

Investigating Theory-in-Practice-through-Methodology
Redaktion: Norris, Sigrid

• Format: ePub

Produktbeschreibung

In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 252
• Erscheinungstermin: 22. Mai 2012
• Englisch
• ISBN-13: 9781136622311
• Artikelnr.: 38273483

Autorenporträt

Sigrid Norris is Associate Professor of Communication and Director of the Multimodal Research Center at Auckland University of Technology in New Zealand. She is the author of Analyzing Multimodal Interactions: A Methodological Framework (Routledge, 2004), rosarot und schwarz (Deutscher Lyrik Verlag, 2008) and Identity in (inter)action: Introducing Multimodal Interaction Analysis (deGruyter, 2011).

Inhaltsangabe

Preface Sigrid Norris 1. Introduction to Part I: Primary Focus: Social
Actors and Their Actions Sigrid Norris 2. Teaching Touch/Response-feel: A
First Step to an Analysis of Touch from an (Inter)active Perspective
Sigrid Norris 3. Interactive Technologies and the Function of the Senses
Jens Loenhoff 4. Multi-modal Exchanges and Power Relations in a Public
Relations Department Helen Sissons 5. Scientific Visualizations as
Discourse Nexus: Transmission of Content or Context for Making Meaning?
Shawn Rowe 6. Sacred Time: Temporal Rhythms in Aipan Practice Gudrun
Frommherz 7. Display in Online Environments Rodney H. Jones 8. Technology
and Reception as Multimodal Re-making Carey Jewitt 9. Introduction to Part
II: Primary Focus Cultural Tools Sigrid Norris 10. Normativity and
Software: A Multimodal Social Semiotic Approach Emilia Djonov and Theo Van
Leeuwen 11. Reception as Social Action: The Case of Marketing Paul White
12. Combining Computational Tools with Systemic Functional Theory for
Discourse Analysis Marissa K. L. E, Kay O'Halloran and Kevin Judd 13. Storm
over the Starship: A Geosemiotic Analysis of Brand Co-Creation Denise M.
Conroy and Richard W. Brookes 14. Multimodal Texts as Mediated Actions:
Voice, Synchronization and Layered Simultaneity in Images of Disability
Najma Al Zidjali 15. Mediating Multimodal Environmental Knowledge Across
Animation Techniques Carmen Daniella Maier 16. Multimodality in Practice:
Investigating Theory-in-practice-through-methodology Sigrid Norris