Multimodal Epistemologies (eBook, ePUB)

Towards an Integrated Framework
Redaktion: Maiorani, Arianna; Christie, Christine

• Format: ePub

Produktbeschreibung

This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 310
• Erscheinungstermin: 24. April 2014
• Englisch
• ISBN-13: 9781135020491
• Artikelnr.: 40830471

Autorenporträt

Arianna Maiorani is a Senior Lecturer in Linguistics in the Department of English and Drama, Loughborough University, UK. She holds a PhD in Cultural Sciences and has published extensively in the fields of SFL analysis of literature and Multimodality, with a specific focus of films and Internet as cultural phenomena. Christine Christie is a Senior Lecturer in Linguistics in the Department of English and Drama, Loughborough University, UK. She holds a PhD in Linguistics and has extensively published on gender and language, pragmatics, and politeness theory.

Inhaltsangabe

Introduction Chris Christie and Arianna Maiorani Part 1: Multimodality as a
Semiotic Perspective 1. An eye-tracking report on reference points,
cognitive affordance and multimodal metaphors Luna Bergh and Tanya Beelders
2. Demotivators as deprecating and phatic multimodal communicative acts
Krzysztof Ozga 3. Legitimation in Multimodal Material Ensembles Giulio
Pagani 4. A pragma-semiotic analysis of advertisements as multimodal texts:
A Case Study Chiara Pollaroli and Sabrina Mazzali-Lurati 5. Analysing
Pictures: A Systemic-Functional Semiotic Model for Drawing Howard Riley 6.
Multimodal Advertisement As Genre Within a Historical Context Sonja Starc
Part 2: Multimodality as a Tool for Cultural Research 7. A Multimodal
Analysis of the Metonymic Indexing of Power Relations in Novel and Film
Christine Christie 8. Re-Bombing in Memento. Traumata of Coventry, Belgrade
and Dresden in Multimodal Collective Memory Jan Krasni 9. Argumentation,
Persuasion and Manipulation on Revisionist Websites: A Multimodal
Rhetorical Analysis Michael Rinn 10. A Corpus Approach to Semantic
Transformations in Multisemiotic Texts Alexandar Trklya 11. Multimodality
and Illustrations: A Comparative Study of the English and Italian
illustrated first editions of The Jungle Books by Rudyard Kipling Monica
Turci Part 3: Multimodality as a Way to Analyse Contemporary Narrative
Processes 12. Pragmatic Markers in Audiovisual Translation Maria Freddi
13. Filmic Narrative Sequences as Multimodal Environments: A New
Perspective on the Effects of Dubbing Arianna Maiorani 14. Multimodal
Analysis of the Textual Function in Children's Face-to-Face Classroom
Interaction Roberta Taylor 15. The Contribution of Language to Multimodal
Storytelling in Commercials Sabine Wahl 16. Coherence in Film: Analysing
the Logical Form of Multimodal Discourse Janina Wildfeuer Conclusion
Arianna Maiorani and Chris Christie