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Key Debates in the Translation of Advertising Material (eBook, ePUB) - Adab, Beverly
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Much has been written about the marketing aspects of promotional material in general, and several scholars have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre.

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Produktbeschreibung
Much has been written about the marketing aspects of promotional material in general, and several scholars have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre.

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Autorenporträt
Beverly Adab is an Honorary Fellow in Translation Studies and French at Aston University, UK. Her research interests include advertising and translation, semiotics, translation critique and subtitling. Cristina Valdés Rodríguez is a senior lecturer in English Philology at the University of Oviedo, Spain. Her research interests include audiovisual translation, screen translation and translation theory.