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How to Get to the Top of Google Search (eBook, ePUB) - Conway, Richard
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Aunty Google has an answer for everything. Whatever did we do without her? But if you're a company, business, seller of anything, how do you get eyes on your offering in the midst of the internet jungle? Here's a whole book about conquering that vital SEO - search engine optimisation - to cut through the cyber soup. Yes, you could employ a company to help you do that, but it's cheaper and just as effective to do it yourself. As long as you know how. Keywords, metadata, searchable content, the anatomy of a web page, catering for mobile users, managing social media, tracking tools. It's all…mehr

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Produktbeschreibung
Aunty Google has an answer for everything. Whatever did we do without her? But if you're a company, business, seller of anything, how do you get eyes on your offering in the midst of the internet jungle? Here's a whole book about conquering that vital SEO - search engine optimisation - to cut through the cyber soup. Yes, you could employ a company to help you do that, but it's cheaper and just as effective to do it yourself. As long as you know how. Keywords, metadata, searchable content, the anatomy of a web page, catering for mobile users, managing social media, tracking tools. It's all here. You need to know how to streamline your website and understand what people are searching for. And the author lives in New Zealand, and has an honours degree in business computing, so it's all relevant. So what do you want to ask Aunty today?

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Autorenporträt
Richard Conway has a BSc (Hons) in business computing. He arrived in New Zealand from the UK in 2009, and started Pure SEO with just $200 to spend on one single web page. From that small start he grew the business, using digital marketing and networks that he established. Pure Seo is now New Zealand's largest specialist search agency and has four offices in New Zealand and Australia. Richard also lectures for the Marketing Association and Unitec, and is a guest lecturer for the University of Auckland MBA programme. He also writes monthly columns for M2 magazine, M2 Woman magazine and New Zealand Business magazine.