How Does Globalisation Impact Large Companies? The Example of Coca-Cola (eBook, PDF)
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  • Format: PDF


Essay from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This essay examines the question, how large companies are affected by globalisation. Special focus herein lies on the question how Coca-Cola is coping with its requirements and challenges. In a first step, the concept of globalisation is defined and light is shed on its origin before, secondly, the way how Coca-Cola as a company has dealt, and is still dealing, with its ramifications is discussed.…mehr

Produktbeschreibung
Essay from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This essay examines the question, how large companies are affected by globalisation. Special focus herein lies on the question how Coca-Cola is coping with its requirements and challenges. In a first step, the concept of globalisation is defined and light is shed on its origin before, secondly, the way how Coca-Cola as a company has dealt, and is still dealing, with its ramifications is discussed.

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  • Produktdetails
  • Verlag: GRIN Verlag
  • Seitenzahl: 7
  • Erscheinungstermin: 27. September 2019
  • Englisch
  • ISBN-13: 9783346023032
  • Artikelnr.: 58574870