Chapter 1 Introduction.- Chapter 2 Fans, followers and brand advocates.- Chapter 3 Fans and (post) subcultural consumerism.- Chapter 4 Text and representation - the community and the individual.- Chapter 5 Celebrity culture and modes of participation through "new" media.- Chapter 6 Fans and tourism.- Chapter 7 Football fans - representations, motivations and place.- Chapter 8 Popular culture fandom - broadening the picture.- Chapter 9 Social media - millennials, brand fans and the branding of fans.- Chapter 10 Conclusion.
Chapter 1 Introduction.- Chapter 2 Fans, followers and brand advocates.- Chapter 3 Fans and (post) subcultural consumerism.- Chapter 4 Text and representation - the community and the individual.- Chapter 5 Celebrity culture and modes of participation through "new" media.- Chapter 6 Fans and tourism.- Chapter 7 Football fans - representations, motivations and place.- Chapter 8 Popular culture fandom - broadening the picture.- Chapter 9 Social media - millennials, brand fans and the branding of fans.- Chapter 10 Conclusion.
Rezensionen
"Linden and Linden offer a well-organized and executed analysis of what it means to be a fan in a world driven by the dissolution of transnational and transcultural borders, a neoliberal market in which everything-especially fan labor-can be capitalized upon, and an anxiety-fueled experience economy." (Alexandra Fong, Fudan Journal of the Humanities and Social Sciences, Issue 13, 2020)
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