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Communication Research Methodology (eBook, PDF) - Pettey, Gary; Bracken, Cheryl Campanella; Pask, Elizabeth B.
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This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice.

Produktbeschreibung
This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice.

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Autorenporträt
Gary Pettey, Cheryl Campanella Bracken, Elizabeth B. Pask