Business Discourse (eBook, PDF) - Bargiela-Chiappini, Francesca; Nickerson, Catherine; Planken, B.
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Produktbeschreibung
  • Produktdetails
  • Verlag: Palgrave Macmillan UK
  • Erscheinungstermin: 25. Juli 2013
  • Englisch
  • ISBN-13: 9781137024930
  • Artikelnr.: 39450555
Autorenporträt
Inhaltsangabe

PART I: THE FIELD OF BUSINESS DISCOURSE 1. What is Business Discourse? 2. Challenges in the Future PART II: APPLYING BUSINESS DISCOURSE RESEARCH 3. Research-based Business Discourse Teaching 4. Research-based Consultancy Work 5. Research-based Teaching Materials PART III: RESEARCHING BUSINESS DISCOURSE 6. Themes and Research Strategies 7. Research Methodologies, Frameworks and Project Ideas 8. Research Cases PART IV: RESOURCES 9. A Guide to Resources for Business Discourse Research References Index
Rezensionen
'This book provides a comprehensive and fresh perspective on business discourse research. It offers an engaging read about various theoretical and methodological approaches to language use at work and situates the field in its historical context. I particularly enjoyed reading the pioneering scholars' personal profiles who have had important roles in creating this international disciplinary community. I find this book an important and timely contribution to the growing field of business discourse.' - Rebecca Piekkari, Aalto University, Finland

'This book is the most comprehensive treatment on the subject of business discourse in recent years, and it is an indispensable guide that all serious scholars in the field use. What makes this work outstanding is the way in which it complements broad discussion of concepts with specific examples of research that applied the concepts in novel ways. The authors balance concerns of academic research, business applications, and teaching approaches, making the book valuable in multifaceted ways.' - Daphne Jameson, Cornell University, USA

'The book...is an excellent resource for students attempting to better understand the applicability of discourse analysis as well as for professionals hoping to better improve their consideration of communication in the business field.' - The Linguist List