Biosurveillance in New Media Marketing (eBook, PDF) - Nemorin, Selena
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Produktbeschreibung
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Inhaltsangabe

1. Introduction: Advertising Futures2. A Theory of Manipulation: Critical Perspectives3. The Emergence of Neuromarketing4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working?5. Structures of Understanding6. Worldlessness: The Brain as 'Buy Button'7. Poor in World: Augmenting Animality8. World-Forming: The Agentic Consumer9. Self-Determination and Implications of Mining the Brain