Applied Communication Theory and Research (eBook, PDF)

Redaktion: O'Hair, H. Dan; Kreps, Gary L.

• Format: PDF

Produktbeschreibung

This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 392
• Erscheinungstermin: 5. November 2013
• Englisch
• ISBN-13: 9781136691058
• Artikelnr.: 40000520

Autorenporträt

H. Dan O'Hair, Gary L. Kreps

Inhaltsangabe

Contents: Preface. Part I: Fundamental Viewpoints.D. O'Hair
G.L. Kreps
L. Frey
Conceptual Issues. L. Frey
D. O'Hair
G.L. Kreps
Applied Communication Methodology. Part II: Contexts.Section 1: Organizational Contexts.C. Botan
Industrial Relations Communication. D.F. Womack
Communication and Negotiation. G.L. Kreps
Organizational Communication Research and Organizational Development. Section 2: Educational Contexts. G.W. Friedrich
A. VanGundy
Training and Development for Communication Competence. M.J. O'Hair
R. Wright
Application of Communication Strategies in Alleviating Teacher Stress. Section 3: Sales and Marketing Contexts. D.G. Leathers
The Dynamics of Impression Management in the Sales Interview. C.C. Staley
Focus Group Research: The Communication Practitioner as Marketing Specialist. R.R. Behnke
D. O'Hair
A. Hardman
Audience Analysis Systems in Advertising and Marketing. Section 4: Legal and Political Contexts.K.E. Kendall
Application of Communication Research to Political Contexts. S.R. Goldswig
M.J. Cody
Legal Communication: An Introduction to Rhetorical and Communication Theory Perspectives. Section 5: Health Contexts.G.L. Kreps
Applied Health Communication Research. M.A. Fitzpatrick
Health
Aging
and Family Paradigms: A Theoretical Perspective. S.L. Ragan
L.D. Glenn
Communication and Gynecologic Health Care. R.L. Street
Jr.
Dentist-Patient Communication: A Review and Commentary. J.R. Nussbaum
Communication Within the Nursing Home.