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This new book offers a new theory of value and of consumer behaviour based on existentially grounded notions of scarcity and self-interest, on uniform, oppositional motivation and on structurally informed preferences. The book attacks utility-based theory as an analytically misplaced and ideologically biased falsification of reality and replaces it with a new one based on radically different notions of value, scarcity and self-interest.

Produktbeschreibung
This new book offers a new theory of value and of consumer behaviour based on existentially grounded notions of scarcity and self-interest, on uniform, oppositional motivation and on structurally informed preferences. The book attacks utility-based theory as an analytically misplaced and ideologically biased falsification of reality and replaces it with a new one based on radically different notions of value, scarcity and self-interest.


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Autorenporträt


Anastasios S. Korkotsides

is Assistant Professor, Faculty of Economics, University of Athens, Greece.