Mark Harnett

A Quick Start Guide to Podcasting (eBook, ePUB)

Create Your Own Audio and Visual Material for iPods, Blackberries, Mobile Phones and Websites

• Format: ePub

Produktbeschreibung

We live in exciting times. The Internet is arguably the fastest growing cultural phenomenon in the world. Right now we are in the middle of a communications revolution. Look again at your business's web presence. Whether you are a farmer's wife or a fundraiser, an artist or an artisan, a musician or a manufacturer, a shop or a service, a global corporation or a neighbourhood charity, podcasting can enhance your website.

No matter what kind of business you are in you will find A Quick Start Guide to Podcasting is useful. It will help you to give your brand more than an internet presence: it will give it a voice. It will help you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website.

All you need to start is a little imagination - and even if you're stumped for ideas, the examples in A Quick Start Guide to Podcasts should help to set your imagination free.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 136
• Erscheinungstermin: 3. September 2010
• Englisch
• ISBN-13: 9780749461546
• Artikelnr.: 38218894

Autorenporträt

Mark Harnett has played key roles building and developing internet businesses and search marketing campaigns for a number of internet start-ups and small businesses. Based in Silicon Valley he has also built and launched successful online and advertising and lead generation products. He is now working at IMVU.com (the social network and 3D virtual world) where he has doubled the number of profitable customers in the past year.

Inhaltsangabe

Introduction PART I Audio 1 How to write for the ear Create your story 12
Hook your listener 13
Find the right words 14
Writing style 16
Find the right voice 18 2 How to interview Who to interview 26
The interviewer's role 29
The interview relationship 31
What to ask 31
Keeping control of the interview 34
After the interview 35 3 How to record your podcast Planning not spending 42
The importance of sound quality 43
Microphones make magic 45
Before recording 46
Where to record 46
Sound solutions 48
Where to place the microphone 51
Using two microphones 51
Recording out of doors: a great way to add color to your podcast 53
After the recording 54 4 How to edit audio Excellent editing 60
Cover up your mistakes 62
Sound effects 62
Editing equipment 63 Part II Video 5 How to record your video podcast Planning: the shooting script 72
Shooting on location 73
Framing 74
Changing the shot 75
The establishing shot 75
Audio 76
Placing the microphone 76
Lighting 77
Cutaway shots 78
Using a tripod 79
Make-up 79
Props 80
Interviewing 80
De-clutter 80
Ratio of recorded to edited material 81
Classic mistakes 81 6 How to edit your podcast Getting started - software 91
Upgrading your software 92
Selecting your material 93
Shaping your material 94
Applying the detail 94
The finished product 95
Common problems and how to deal with them 96 Part III Audio and video 7 How to upload your podcast The Wav file 105
It's easier than you might think 107
Very quick uploading 108
How to add your podcast to the iTunes website 108
Really Simple Syndication 110 8 Copyright Don't use other people's work without their permission 115
Quick guide to copyright 117
Connecting your skills 121 Appendix