Despite many successes in the field of conservation, speciesextinction rates continue to climb and wild areas and habitatscontinue to be lost. Many look to more (or better) biology andecology to solve the problem but the obstacles are not justscientific but political. To stop the 6th great extinction theconservation movement must become much stronger, more tenacious,and more effective. By learning from its own history and especiallyfrom the movements that abolished slavery, brought down apartheid,changed gender relations, and expanded democratic rights,conservationists can become more successful. This book brings together in one place and in a highly usableformat the lessons of those movements culled from practitioners andacademic analysts. "Protecting Earth's rich web of life, and our only known livingcompanions in the universe, depends upon people caring enough toact. This book shows conservationists how to evoke the caring andaction necessary to change policy and ultimately society." Paul REhrlich, Bing Professor of Population Studies, Stanford Universityand author of The Dominant Animal: Human Evolution andthe Environment "This timely book by David Johns explains why facts alonedon't motivate and mobilize people to care for the naturalworld. Even better, Johns spells out what will work, based on afrank and informed assessment of human nature applied to social andpolitical movements. If you would rather see change than be right,this readable and authoritative guide should be your bible."Michael Soulé, Professor Emeritus, Environmental Studies,University of California, Santa Cruz "For me, this is a truly fascinating book. I spend much ofmy time writing--trying to write the stories we need to tell--andthe rest of it helping run national and global mobilizations onclimate change (Step It Up and now 350.org). I think David Johns has done atremendous job of linking together insights about useful rhetoricand very practical notions about organizing. If you're trying tosave a river, a forest, or a planet you need to read thisbook." Bill McKibben, Scholar-in-Residence, MiddleburyCollege
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