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  • Format: PDF


A new 25th anniversary update of the entrepreneur's bible For twenty-five years, entrepreneurs have relied on this friendly,comprehensive guide to the basics of successfully operating a smallbusiness. Now, this new Fourth Edition of How to Start, Run &Stay in Business completely updates the bestselling classic fortoday's entrepreneur. It features all the reliable, straightforwardadvice readers expect and also includes entirely new information ononline business and marketing as well as new Internetresources. Material on legal and financial issues, international business,customer service, and…mehr

Produktbeschreibung
A new 25th anniversary update of the entrepreneur's bible For twenty-five years, entrepreneurs have relied on this friendly,comprehensive guide to the basics of successfully operating a smallbusiness. Now, this new Fourth Edition of How to Start, Run &Stay in Business completely updates the bestselling classic fortoday's entrepreneur. It features all the reliable, straightforwardadvice readers expect and also includes entirely new information ononline business and marketing as well as new Internetresources. Material on legal and financial issues, international business,customer service, and state and federal tax regulations has beenfully revised. Plus, new charts, illustrations, questionnaires, andchecklists make the book more practical and useful than ever.Inside, you'll find world-class guidance on every vital aspect ofsmall business success, including: * Preparing a business plan * Finding the right location * Deciding on an ownership structure * Record keeping and taxes * Financing and capital * Inventory and distribution * Hiring and staffing * Managing and motivating people * Marketing and promotions * Risk management * And much more In addition, a wealth of helpful resources covers all your outsideneeds, from attorneys and accountants to trade associations and Website designers. Whether your business is brick-and-mortar,mom-and-pop, home-based, or online, How to Start, Run & Stay inBusiness, Fourth Edition provides all the information you need tomake your entrepreneurial dream a reality.
  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 288
  • Erscheinungstermin: 13.05.2005
  • Englisch
  • ISBN-13: 9780471727200
  • Artikelnr.: 38186003
Autorenporträt
GREGORY and PATRICIA KISHEL are business consultants and coauthors of Start, Run, and Profit from Your Own Home-Based Business, Build Your Own Network Sales Business, and Cashing in on the Consulting Boom. They both have MBA degrees and teach college courses in management, marketing, and finance. Gregory is also Director of the Orange County Small Business Development Center in Southern California.
Inhaltsangabe
Getting Started.

Preparing Your Business Plan.

Determining the Best Location.

Your Building.

Structuring the Business.

Recordkeeping.

Financial Statements.

Obtaining Capital.

Controlling Your Inventory.

Setting the Price.

Staffing.

Managing and Motivating.

Developing Your Promotional Strategy.

Selling and Servicing.

Safeguarding Your Business.

Franchising.

Getting Help.

Index.