Kathy Sierra, Bert Bates

Badass - Making Users Awesome

• Broschiertes Buch

Produktbeschreibung

Imagine someone was forcing you to create a new bestselling product or service. "Or else," they say, and you believe them. You have no marketing budget, and this product or service must have sustainable success. Where do you start? This book shows you what makes one product sell and another one fail, even when they're equally priced and equally promoted. It's not about how users feel about your product or brand. It's about how they feel about themselves, and how your product or service helps them do and be. In other words, It's about making your users badass. With a combination of hard-working graphics and strong practicality, Kathy Sierra' bestselling author and founder of the Head First series shows you exactly what that means, and what you need to do to make it happen. If you're a product developer, designer, UX engineer, programmer, architect, member of a marketing team, or part of a start-up, you'll see your product or service in a whole new way.

Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 304
• Erscheinungstermin: 24. März 2015
• Englisch
• Abmessung: 228mm x 153mm x 20mm
• Gewicht: 490g
• ISBN-13: 9781491919019
• ISBN-10: 1491919019
• Artikelnr.: 41761461

Autorenporträt

Kathy Sierra created the award-winning Head First series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.