Katie King

Using Artificial Intelligence in Marketing

How to Harness AI and Maintain the Competitive Edge

• Broschiertes Buch

Produktbeschreibung

Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.

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Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 5934
• Seitenzahl: 224
• Erscheinungstermin: 26. Februar 2019
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 348g
• ISBN-13: 9780749483395
• ISBN-10: 0749483393
• Artikelnr.: 52962958

Autorenporträt

Katie King

Inhaltsangabe

Chapter
01: The AI wake
up call
The strategic transition of marketing; Chapter
02: The personalization paradox
Global appetite for AI and the changing customer journey; Chapter
03: Transformational marketing and AI in tourism
A glimpse at the Asia Pacific region; Chapter
04: Transformational marketing and AI in Europe
Case studies from telecoms, banking and built environment; Chapter
05: Transformational marketing and AI in North America
Case studies from banking and retail; Chapter
06: Transformational marketing and AI in technology and venture capital
With a special focus on the Middle East; Chapter
07: Framework for success
Democratization of AI; Chapter
08: The new marketing paradigm
Reinventing the role of marketing, ethics and transparency; Chapter
09: The future of marketing has arrived
AI's wider impact on education, policy and politics