Put the consumer back into the heart of your campaigns with this bestselling guide to user experience and research, offering practical and straightforward advice on the most up-to-date research methods.
Put the consumer back into the heart of your campaigns with this bestselling guide to user experience and research, offering practical and straightforward advice on the most up-to-date research methods.
Chapter 01: Introduction Why is user research so important?; Section ONE: The fundamentals What good research looks like; Chapter 02: Planning, objectives and legalities in user research; Chapter 03: Best practice in user research Who, what, why and how; Chapter 04: Managing user research logistics Agencies, facilities and contracts; Section TWO: Selecting and using user research methods; Chapter 05: Usability testing Observing people doing things; Chapter 06: Content testing What do people think your content means?; Chapter 07: Card sorting Understanding how people group and relate things; Chapter 08: Surveys How to gauge a widespread user response; Chapter 09: User interviews Understanding people's experience through talking to them; Chapter 10: Diary studies How to capture user research data over time; Chapter 11: Information architecture validation Does the structure of your information work for your users?; Chapter 12: Ethnography Observing how people behave in the real world; Chapter 13: Contextual inquiry Interviewing people in their own environment; Chapter 14: A/B Testing A technique to compare different options; Chapter 15: Getting the best out of stakeholder workshops; Chapter 16: Guerrilla research Running fast paced research in the real world; Chapter 17: How to combine user research methodologies; Section THREE: Analyzing and presenting your data; Chapter 18: Content analysis A method of coding and making sense of your qualitative data; Chapter 19: Affinity diagramming Understand your data through identifying its themes; Chapter 20: Prioritizing issues and user needs What's important and what to work on next; Chapter 21: Making recommendations How to make your research findings actionable; Chapter 22: Creating executive summaries and detailed reports to present results; Chapter 23: Using video playback to present your research results; Chapter 24: Using personas to communicate user characteristics and behaviours; Chapter 25: Using mental models to visualize how users think and identify opportunities; Chapter 26: Using journey and experience maps to visualize user research data; Chapter 27: Using scenarios and storyboards to represent the user journey; Chapter 28: Using infographics to translate numerical and statistical data; Chapter 29: How to recommend changes to visual, interaction and information design; Chapter 30: Conclusion
Chapter - 01: Introduction - Why is user research so important?;
Section - ONE: The fundamentals - What good research looks like;
Chapter - 02: Planning, objectives and legalities in user research;
Chapter - 03: Best practice in user research - Who, what, why and how;
Chapter - 04: Managing user research logistics - Agencies, facilities and contracts;
Section - TWO: Selecting and using user research methods;
Chapter - 05: Usability testing - Observing people doing things;
Chapter - 06: Content testing - What do people think your content means?;
Chapter - 07: Card sorting - Understanding how people group and relate things;
Chapter - 08: Surveys - How to gauge a widespread user response;
Chapter - 09: User interviews - Understanding people's experience through talking to them;
Chapter - 10: Diary studies - How to capture user research data over time;
Chapter - 11: Information architecture validation - Does the structure of your information work for your users?;
Chapter - 12: Ethnography - Observing how people behave in the real world;
Chapter - 13: Contextual inquiry - Interviewing people in their own environment;
Chapter - 14: A/B Testing - A technique to compare different options;
Chapter - 15: Getting the best out of stakeholder workshops;
Chapter - 16: Guerrilla research - Running fast-paced research in the real world;
Chapter - 17: How to combine user research methodologies;
Section - THREE: Analyzing and presenting your data;
Chapter - 18: Content analysis - A method of coding and making sense of your qualitative data;
Chapter - 19: Affinity diagramming - Understand your data through identifying its themes;
Chapter - 20: Prioritizing issues and user needs - What's important and what to work on next;
Chapter - 21: Making recommendations - How to make your research findings actionable;
Chapter - 22: Creating executive summaries and detailed reports to present results;
Chapter - 23: Using video playback to present your research results;
Chapter - 24: Using personas to communicate user characteristics and behaviours;
Chapter - 25: Using mental models to visualize how users think and identify opportunities;
Chapter - 26: Using journey and experience maps to visualize user research data;
Chapter - 27: Using scenarios and storyboards to represent the user journey;
Chapter - 28: Using infographics to translate numerical and statistical data;
Chapter - 29: How to recommend changes to visual, interaction and information design;
Chapter 01: Introduction Why is user research so important?; Section ONE: The fundamentals What good research looks like; Chapter 02: Planning, objectives and legalities in user research; Chapter 03: Best practice in user research Who, what, why and how; Chapter 04: Managing user research logistics Agencies, facilities and contracts; Section TWO: Selecting and using user research methods; Chapter 05: Usability testing Observing people doing things; Chapter 06: Content testing What do people think your content means?; Chapter 07: Card sorting Understanding how people group and relate things; Chapter 08: Surveys How to gauge a widespread user response; Chapter 09: User interviews Understanding people's experience through talking to them; Chapter 10: Diary studies How to capture user research data over time; Chapter 11: Information architecture validation Does the structure of your information work for your users?; Chapter 12: Ethnography Observing how people behave in the real world; Chapter 13: Contextual inquiry Interviewing people in their own environment; Chapter 14: A/B Testing A technique to compare different options; Chapter 15: Getting the best out of stakeholder workshops; Chapter 16: Guerrilla research Running fast paced research in the real world; Chapter 17: How to combine user research methodologies; Section THREE: Analyzing and presenting your data; Chapter 18: Content analysis A method of coding and making sense of your qualitative data; Chapter 19: Affinity diagramming Understand your data through identifying its themes; Chapter 20: Prioritizing issues and user needs What's important and what to work on next; Chapter 21: Making recommendations How to make your research findings actionable; Chapter 22: Creating executive summaries and detailed reports to present results; Chapter 23: Using video playback to present your research results; Chapter 24: Using personas to communicate user characteristics and behaviours; Chapter 25: Using mental models to visualize how users think and identify opportunities; Chapter 26: Using journey and experience maps to visualize user research data; Chapter 27: Using scenarios and storyboards to represent the user journey; Chapter 28: Using infographics to translate numerical and statistical data; Chapter 29: How to recommend changes to visual, interaction and information design; Chapter 30: Conclusion
Chapter - 01: Introduction - Why is user research so important?;
Section - ONE: The fundamentals - What good research looks like;
Chapter - 02: Planning, objectives and legalities in user research;
Chapter - 03: Best practice in user research - Who, what, why and how;
Chapter - 04: Managing user research logistics - Agencies, facilities and contracts;
Section - TWO: Selecting and using user research methods;
Chapter - 05: Usability testing - Observing people doing things;
Chapter - 06: Content testing - What do people think your content means?;
Chapter - 07: Card sorting - Understanding how people group and relate things;
Chapter - 08: Surveys - How to gauge a widespread user response;
Chapter - 09: User interviews - Understanding people's experience through talking to them;
Chapter - 10: Diary studies - How to capture user research data over time;
Chapter - 11: Information architecture validation - Does the structure of your information work for your users?;
Chapter - 12: Ethnography - Observing how people behave in the real world;
Chapter - 13: Contextual inquiry - Interviewing people in their own environment;
Chapter - 14: A/B Testing - A technique to compare different options;
Chapter - 15: Getting the best out of stakeholder workshops;
Chapter - 16: Guerrilla research - Running fast-paced research in the real world;
Chapter - 17: How to combine user research methodologies;
Section - THREE: Analyzing and presenting your data;
Chapter - 18: Content analysis - A method of coding and making sense of your qualitative data;
Chapter - 19: Affinity diagramming - Understand your data through identifying its themes;
Chapter - 20: Prioritizing issues and user needs - What's important and what to work on next;
Chapter - 21: Making recommendations - How to make your research findings actionable;
Chapter - 22: Creating executive summaries and detailed reports to present results;
Chapter - 23: Using video playback to present your research results;
Chapter - 24: Using personas to communicate user characteristics and behaviours;
Chapter - 25: Using mental models to visualize how users think and identify opportunities;
Chapter - 26: Using journey and experience maps to visualize user research data;
Chapter - 27: Using scenarios and storyboards to represent the user journey;
Chapter - 28: Using infographics to translate numerical and statistical data;
Chapter - 29: How to recommend changes to visual, interaction and information design;
Chapter - 30: Conclusion
Rezensionen
"This book offers a comprehensive overview of how to be a great user researcher and explains exactly how to plan, run and debrief impactful user research. This new edition is right up to date with modern research needs for ethical data handling, and operationalising research. An essential handbook for new and experienced researchers to keep by their side!" Steve Bromley, Principal User Researcher at Reach PLC and author of Building User Research Teams and How To Be A Games User Researcher
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