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This book is the first to explore Arabic tourism from a business viewpoint and focuses on business planning, management and marketing destinations in the Arab World. It examines similarities and differences in the emergence and development of the tourism industry in countries across the Arab world as well as its inbound and outbound travel flows.

Produktbeschreibung
This book is the first to explore Arabic tourism from a business viewpoint and focuses on business planning, management and marketing destinations in the Arab World. It examines similarities and differences in the emergence and development of the tourism industry in countries across the Arab world as well as its inbound and outbound travel flows.