Thinking in Services - Iqbal, Majid
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Services are such integral parts of the daily lifeof individuals and organisations that a day withoutpaying for or providing them is inconceivable.They come in so many different "shapesand sizes", we have difficulty defining them letalone designing them properly. So what?This book is about having new eyes and newperspectives for understanding and exploringservices with a certain kind of curiosity andimagination. By grasping their realities, anddeepening our understanding of what servicesreally are, what they could be, and why theyeven exist, we can broaden the possibilities intheir design.With…mehr

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Produktbeschreibung
Services are such integral parts of the daily lifeof individuals and organisations that a day withoutpaying for or providing them is inconceivable.They come in so many different "shapesand sizes", we have difficulty defining them letalone designing them properly. So what?This book is about having new eyes and newperspectives for understanding and exploringservices with a certain kind of curiosity andimagination. By grasping their realities, anddeepening our understanding of what servicesreally are, what they could be, and why theyeven exist, we can broaden the possibilities intheir design.With drawings and symbols this book introducesthe basis of a design language for services.Anyone can learn this language, with a littl
Autorenporträt
Majid Iqbal advises government and commercial enterprises on executing their policies and strategies through a purpose-driven portfolio of services.