The World's Business Cultures - Tomalin, Barry; Nicks, Mike
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The third edition of Thorogood's The World Business Cultures: and How to Unlock Them shows readers how to create connections and win deals in global business, rather than committing clumsy and costly faux pas. It shows the reader how to assess and understand the business customs and thinking of other countries, and how to mold your approach to achieve rapport and trust. With this book, you'll never get the tone of a presentation, negotiation or social meeting wrong again. It gives guidance on how to handle yourself in person-to-person situations, and in the digital world. The book contains the…mehr

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Produktbeschreibung
The third edition of Thorogood's The World Business Cultures: and How to Unlock Them shows readers how to create connections and win deals in global business, rather than committing clumsy and costly faux pas. It shows the reader how to assess and understand the business customs and thinking of other countries, and how to mold your approach to achieve rapport and trust. With this book, you'll never get the tone of a presentation, negotiation or social meeting wrong again. It gives guidance on how to handle yourself in person-to-person situations, and in the digital world. The book contains the following tools and checklists: * The ECOLE system of understanding cultures Expectations Communication Organization Leadership Etiquette Plus * The Communication Framework * RADAR system * 80/20 principle * Source guide: websites and other books
Autorenporträt
Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organizations in the world, and Visiting Lecturer in Cross-Cultural Communication at the University of Westminister. He is the author of many books and has trained in 65 countries.