Alex Goldfayn

The Revenue Growth Habit

The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day

• Gebundenes Buch

Produktbeschreibung

Grow your business by 15% with these proven daily growth actions

Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan?

The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day--without spending a penny of your money.

Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say.

How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication--the key to the 22 action steps--will make your company stand head-and-shoulders above the competition.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 256
• Erscheinungstermin: 20. Juli 2015
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 531g
• ISBN-13: 9781119084068
• ISBN-10: 1119084067
• Artikelnr.: 42053304

Autorenporträt

ALEX GOLDFAYN is the CEO of the Evangelist Marketing Institute, LLC, a seven-figure solo consulting, coaching, and speaking practice. His average client grows between 15-20% a year as a result of applying his techniques.

Inhaltsangabe

Acknowledgments ix Introduction You Deserve More Revenue xi Download
Revenue Growth Forms and Templates xiii PART ONE The Simple Revenue Growth
Process Chapter 1 Revenue Growth Is Fast, Simple, and Free 3 Chapter 2
Here's What Your Growth Plan Will Look Like by the End of This Book 11
Chapter 3 Why Do You Work? 15 PART TWO The Growth Mindset--Change Your
Thinking, Grow Your Business Chapter 4 It's Impossible to Outmarket Your
Mindset 21 Chapter 5 "But I'm Already Really Busy!" 27 Chapter 6 The
Difference between Knowing and Doing 31 Chapter 7 The Mind-Numbingly Simple
Definition of Marketing 37 Chapter 8 The Only Meaningful Measure of
Marketing 41 Chapter 9 It Really Is This Simple! 45 Chapter 10 Your
Products and Services Are Much Better Than Your Marketing 49 Chapter 11 "We
Don't Like to Brag" 61 Chapter 12 Frequently Raised Resistance (FRR) 65
Chapter 13 Your Customers Speak More Positively about You than You Speak
about Yourself 71 Chapter 14 Marinating in Positivity: The Magic of
Proactive Customer Conversations 75 PART THREE 22 Fast, Simple Techniques
for Revenue Growth Chapter 15 What These 22 Revenue Growth Techniques Have
in Common 81 Chapter 16 Choreographing Your Revenue Growth Dance 87 Chapter
17 Growth Technique #1: The Art and Science of Getting the Testimonial 89
Chapter 18 Lessons from a Sample Customer Interview 97 Chapter 19 Growth
Technique #2: Don't Be a Tree Falling in the Forest--Communicate
Testimonials 109 Chapter 20 Growth Technique #3: Create Short, Powerful
Case Studies 117 Chapter 21 Growth Technique #4: Communicate Case Studies
to People Who Can Buy from You 121 Chapter 22 Growth Technique #5: The
Million-Dollar Question--This One Technique Can Grow Your Business by 10%
Immediately 125 Chapter 23 Growth Technique #6: How to Get Referrals 133
Chapter 24 Growth Technique #7: The Power of Owner Calls 139 Chapter 25
Growth Technique #8: The Seven-Figure Follow-Up Process 141 Chapter 26
Growth Technique #9: The Magic of the Handwritten Note 145 Chapter 27
Growth Technique #10: Communicate with Your High-Potential Small Customers
(HPSCs) 149 Chapter 28 Growth Technique #11: Create Your Own Social
Media--Relentlessly Grow Your Lists 155 Chapter 29 Growth Technique #12:
Categorizing for Revenue Growth--How to Organize Your Lists 161 Chapter 30
Growth Technique #13: Send a Wildly Valuable Newsletter to Your List 165
Chapter 31 Growth Technique #14: Growth by White Papers 171 Chapter 32
Growth Technique #15: Turning Trade Shows into Revenue 173 Chapter 33
Growth Technique #16: Host an Unforgettable Event for Customers and
Prospects 175 Chapter 34 Growth Technique #17: Speak(er) the Truth--You're
the Expert 179 Chapter 35 Growth Technique #18: Conduct Webinars That Bring
New Business 183 Chapter 36 Growth Technique #19: How to Grow Your Business
with Videos 185 Chapter 37 Growth Technique #20: Public Relationships--How
to Leverage the Media for Revenue Growth 191 Chapter 38 Growth Technique
#21: Price Increases Are a Growth Technique! 195 Chapter 39 Growth
Technique #22: The Single Most Important Website Edit for Revenue Growth
199 Chapter 40 Growth Techniques by Job Title 203 PART FOUR Executing the
Plan Chapter 41 Action Is Everything 209 Chapter 42 How Perfection and
Procrastination Kill Revenue 211 Chapter 43 Why 15 Minutes? Because It's
Enough to Grow Your Business Dramatically 215 Chapter 44 Introducing the
15-Minute Marketing?D Planner 217 Chapter 45 What Sets My Most Successful
Clients Apart (Accountability) 223 Chapter 46 Grow Forth and Execute 227
Appendix Workbook for Launching the Revenue Growth Habit 229 Index 235