Discussees the changing relationship between companies and consumers predicting a future where individuals will shift from consumer to creator and learning will become the world's largest industry.
Discussees the changing relationship between companies and consumers predicting a future where individuals will shift from consumer to creator and learning will become the world's largest industry.
Rolf Jensen is Chief Imagination Officer at Dream Company. He is also a bestselling author, lecturer, and advisor to major international companies around the world. Mika Aaltonen is a research director at Aalto University in Finland, Fellow of the Royal Society of Arts in London, and CEO of Helsinki Sustainability Center.
Inhaltsangabe
Contents Preface ix The Reader's Manual xiii Introduction: Setting the Scene xv The 12 ideas to launch your next dream.The Extended Now The West Is Between Dreams The ThirdIndustrial Revolution The 2018 Recession The Flat Society The Twenty-First-Century Growth Industries Mental Illnesses The Store as Theater The New Middle Class A Whole New Worldin Marketing Measure Happiness, Not GDP Re-create Nature 1 The Material World 1 How rich are we now, and how rich will we be in the 2040s?How Rich Are We Now? How Rich Will We Be in the 2040s, Basedon Past Growth Patterns? The Big Nations in the Global Economy Boom and Doom: The Eternal Cycle The Multipolar World of EconomicGrowth-The Meaning of Globalization Growth Happens in Cities Textiles, Cars, and Electronics-Industries on the Move The NewGlobal Middle Class-The 2 Billion People Market Opportunity Cybersecurity 2 The Values of Nations: "How Are We?" 27 Cultural differences in values, and the changes that arelikely to take place.A Sprint Through History and into the Future of Global Values Happiness and Satisfaction with Life The Not-for-Profit Companyof the Future The Flat Society-When Hierarchies Flatten New Technology as the Equalizer: The Flat Marketplace TheCompany Level A Look Inside Our Brain Emotional MarketSegmentation Postmaterialistic Consumers The SpiritualSupermarket From Dark to Light The Happiness Market:The Rise and Fall of GDP 3 How We Will Produce and How We Will Consume 65 Trends in the way we produce and consume nowand will in the future.How We Will Produce and Consume-The Relationship TheSelf-Organizing Society The Us-Me Industry The "Handmade"Industry Is Growing The Under-the-Radar Market TheE-Commerce Revolution The Shop as Theater The Shop asFactory The One-Person Factory The AugmentedMarketplace If the Question Is Marketing, the Answer Is FanManagement 4 How Will We Learn? 93 Learning may become the world's largest industry.The Limits of Our Knowledge Being Wrong ContaminatedTruth Deep AQ Out of the Institutions Open-SourceScience The New Nomads The End of the IsolatedMind Mind Enhancement 5 Thinking About Systems 119 The globe as one interconnected system.A System of Systems The Planes of Influence PlanetaryBoundaries New Economics Small State, Big Society Economics of Bits Milliseconds Matter 6 The Leadership Dilemmas 143 Leadership is about dilemmas, not just about right and wrong.The Loyalty Dilemma The Hierarchy Dilemma TheValue Dilemma The Sense-Making Dilemma The GlobalizationDilemma The Openness Dilemma The Social OrganizationDilemma The Perfect Leader 7 The Authors' Conclusion 163 The authors present their personal interpretation of the manytrends leading us into the future.Eastern Dreams Western Dreams The West BetweenDreams The East and the West in Globalization The UnitedStates and China: The Different Value Patterns The Values of theFuture The Big Five Challenges for the West The Big FiveChallenges for the East Three Examples from the Future Change Driven by Consumers Is the West Heading Toward aReal Revolution? The Exciting Future References 181 Index 187
Contents Preface ix The Reader's Manual xiii Introduction: Setting the Scene xv The 12 ideas to launch your next dream.The Extended Now The West Is Between Dreams The ThirdIndustrial Revolution The 2018 Recession The Flat Society The Twenty-First-Century Growth Industries Mental Illnesses The Store as Theater The New Middle Class A Whole New Worldin Marketing Measure Happiness, Not GDP Re-create Nature 1 The Material World 1 How rich are we now, and how rich will we be in the 2040s?How Rich Are We Now? How Rich Will We Be in the 2040s, Basedon Past Growth Patterns? The Big Nations in the Global Economy Boom and Doom: The Eternal Cycle The Multipolar World of EconomicGrowth-The Meaning of Globalization Growth Happens in Cities Textiles, Cars, and Electronics-Industries on the Move The NewGlobal Middle Class-The 2 Billion People Market Opportunity Cybersecurity 2 The Values of Nations: "How Are We?" 27 Cultural differences in values, and the changes that arelikely to take place.A Sprint Through History and into the Future of Global Values Happiness and Satisfaction with Life The Not-for-Profit Companyof the Future The Flat Society-When Hierarchies Flatten New Technology as the Equalizer: The Flat Marketplace TheCompany Level A Look Inside Our Brain Emotional MarketSegmentation Postmaterialistic Consumers The SpiritualSupermarket From Dark to Light The Happiness Market:The Rise and Fall of GDP 3 How We Will Produce and How We Will Consume 65 Trends in the way we produce and consume nowand will in the future.How We Will Produce and Consume-The Relationship TheSelf-Organizing Society The Us-Me Industry The "Handmade"Industry Is Growing The Under-the-Radar Market TheE-Commerce Revolution The Shop as Theater The Shop asFactory The One-Person Factory The AugmentedMarketplace If the Question Is Marketing, the Answer Is FanManagement 4 How Will We Learn? 93 Learning may become the world's largest industry.The Limits of Our Knowledge Being Wrong ContaminatedTruth Deep AQ Out of the Institutions Open-SourceScience The New Nomads The End of the IsolatedMind Mind Enhancement 5 Thinking About Systems 119 The globe as one interconnected system.A System of Systems The Planes of Influence PlanetaryBoundaries New Economics Small State, Big Society Economics of Bits Milliseconds Matter 6 The Leadership Dilemmas 143 Leadership is about dilemmas, not just about right and wrong.The Loyalty Dilemma The Hierarchy Dilemma TheValue Dilemma The Sense-Making Dilemma The GlobalizationDilemma The Openness Dilemma The Social OrganizationDilemma The Perfect Leader 7 The Authors' Conclusion 163 The authors present their personal interpretation of the manytrends leading us into the future.Eastern Dreams Western Dreams The West BetweenDreams The East and the West in Globalization The UnitedStates and China: The Different Value Patterns The Values of theFuture The Big Five Challenges for the West The Big FiveChallenges for the East Three Examples from the Future Change Driven by Consumers Is the West Heading Toward aReal Revolution? The Exciting Future References 181 Index 187
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