The Publisher's Direct Mail Handbook - Bodian, Nat G.; Unknown
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This is the first reference volume devoted solely to the subject as it applies to the publishing industry.

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Produktbeschreibung
This is the first reference volume devoted solely to the subject as it applies to the publishing industry.
Autorenporträt
NAT G. BODIAN is an independent consultant. He was for 12 years a marketing head for various professional and reference product lines and encyclopedias in the Sci-Tech Division of John Wiley & Sons. He is also author of many book industry references including Bodian's Publishing Desk Reference: A Comprehensive Directory of Practices and Techniques for Book and Journal Marketing and Bookselling, also published by The Oryx Press.