The Plastics Paradox - Dearmitt, Chris
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The Plastics Paradox is the first and only book to reveal the truth about plastics and the environment. Based on over 400 scientific articles, it dispels the myths that the public believe today. We are told that plastics are not green when in fact, they are usually the greenest choice according to lifecycle analysis (LCA) We are told that plastics create a waste problem when they are proven to dramatically reduce waste, for example replacing 1lb of plastic requires 3-4lb of the replacement material We are told that plastics take 1000 years to degrade when in fact a plastic bag disintegrates in…mehr

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Produktbeschreibung
The Plastics Paradox is the first and only book to reveal the truth about plastics and the environment. Based on over 400 scientific articles, it dispels the myths that the public believe today. We are told that plastics are not green when in fact, they are usually the greenest choice according to lifecycle analysis (LCA) We are told that plastics create a waste problem when they are proven to dramatically reduce waste, for example replacing 1lb of plastic requires 3-4lb of the replacement material We are told that plastics take 1000 years to degrade when in fact a plastic bag disintegrates in just one year outdoors We are led to believe that plastic bags and straws are an issue when in fact they barely register in the statistics The list goes on... Everything you believe now is untrue and we are making policies that harm the environment based on bad information. After reading The Plastics Paradox you will be able to make wise choices that help create a brighter future for us and for our children.
Autorenporträt
Chris started inventing as an undergraduate and hasn't stopped since. He went on to work at major corporations including the Cookson Group UK, Electrolux (Frigidaire) in Sweden, BASF's headquarters in Germany and then assorted C-level roles in the US. These days, he consults for the Fortune 100, who come to him for breakthrough plastics and materials solutions. As a leading open innovator, his six challenge wins to date place him among the elite few. Having worked in different industries, across multiple countries and job functions, he has gained a comprehensive overview of innovation from every angle. Chris has spent his career marveling at how desperately ineffective corporate innovation is. The Innovation Abyss sucks in your money, time, ideas and effort, for no tangible return. Over the last few decades, he has prepared notes for this book, a chilling exposé from an innovation insider.