Robert Bly

The Online Copywriter's Handbook

Everything You Need to Know to Write Electronic Copy That Sells

• Broschiertes Buch

Produktbeschreibung

Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.

Produktdetails

• Verlag: NTC Publishing Group, U.S.
• 2 ed
• Seitenzahl: 336
• Erscheinungstermin: 20. Februar 2003
• Englisch
• Abmessung: 231mm x 154mm x 21mm
• Gewicht: 508g
• ISBN-13: 9780658020995
• ISBN-10: 0658020994
• Artikelnr.: 21275093

Autorenporträt

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide