This is the Small Business Marketing advice book yoüve been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from WSJ bestselling author and marketing guru Rohit Bhargava on how to promote your business without a huge budget. This book is like a high energy masterclass and brainstorming session all in one ¿ with actionable tips to transform your marketing approach within hours.
This is the Small Business Marketing advice book yoüve been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from WSJ bestselling author and marketing guru Rohit Bhargava on how to promote your business without a huge budget. This book is like a high energy masterclass and brainstorming session all in one ¿ with actionable tips to transform your marketing approach within hours.
Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.
Inhaltsangabe
PART I – The Plan Ch 1 – 5 Myths Of Small Business Marketing: What do most people believe or do that is totally wrong and why? Ch 2 – What To Do First: If you should do one thing to start, what would it be and why? This will be "quickstart style advice on how to get going and what it takes" Ch 3 – The Non Obvious Method : Introduce the method/approach/process and how it will help them PART II – The Advice Ch 4 The Chicken Strategy How to focus on the right things and think strategically Ch 5 How To Be Findable The secret of getting found by customers who want what you sell. Ch 6 Going Old School Should you use print advertising or direct mail and how? Ch 7 Social Media Influencers How to separate "influencers" from freeloaders and work with them. Ch 8 Pay Per Click (Without Losing Your Shirt) The truth about keyword marketing Ch 9 Reviews From Happy and Unhappy Customers How to manage your online reviews with authenticity Ch 10 Content Marketing Master techniques and how to use what you got Ch 11 Consultants How to hire good marketing people without falling for the hype Ch 12 Tracking and Measurement How to tell if your marketing is working Ch 13 Passive Loyalty How to move your customers from being passively loyal to being actively loyal PART III The Resources Ch 14: 5 Best Things I Ever Read: My picks for most valuable external pieces of advice Ch 15: Resources – Media List : Books, videos or podcasts that you recommend ENDNOTES INDEX
PART I – The Plan Ch 1 – 5 Myths Of Small Business Marketing: What do most people believe or do that is totally wrong and why? Ch 2 – What To Do First: If you should do one thing to start, what would it be and why? This will be "quickstart style advice on how to get going and what it takes" Ch 3 – The Non Obvious Method : Introduce the method/approach/process and how it will help them PART II – The Advice Ch 4 The Chicken Strategy How to focus on the right things and think strategically Ch 5 How To Be Findable The secret of getting found by customers who want what you sell. Ch 6 Going Old School Should you use print advertising or direct mail and how? Ch 7 Social Media Influencers How to separate "influencers" from freeloaders and work with them. Ch 8 Pay Per Click (Without Losing Your Shirt) The truth about keyword marketing Ch 9 Reviews From Happy and Unhappy Customers How to manage your online reviews with authenticity Ch 10 Content Marketing Master techniques and how to use what you got Ch 11 Consultants How to hire good marketing people without falling for the hype Ch 12 Tracking and Measurement How to tell if your marketing is working Ch 13 Passive Loyalty How to move your customers from being passively loyal to being actively loyal PART III The Resources Ch 14: 5 Best Things I Ever Read: My picks for most valuable external pieces of advice Ch 15: Resources – Media List : Books, videos or podcasts that you recommend ENDNOTES INDEX
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