Lionel Wee (National University of Singapore)

The Language of Organizational Styling

• Broschiertes Buch

Produktbeschreibung

This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 212
• Erscheinungstermin: 27. November 2018
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 322g
• ISBN-13: 9781107666979
• ISBN-10: 110766697X
• Artikelnr.: 55714939

Autorenporträt

Lionel Wee is a Professor in the Department of English Language and Literature at the National University of Singapore.

Inhaltsangabe

1. Introduction: the organization as a corporate actor
2. Styling: from persons to organizations
3. Enterprise culture as a master ethical regime
4. Size matters: the semiotics of big versus small businesses
5. When Peter meets Harry: the emotional labor of organizations
6. Organizational restyling
7. Styling the organizational other
8. Organizations and speakers: structure and agency in language.